If thinking about segmentation, make sure you talk to someone who has actually done a few different types!
There’s another article on consumer segmentation this week that seems to be getting a lot of buzz on twitter etc. You can read the article here in AdAge CMO Strategy section. Michael Fassnacht argues about the weakness of segmentation.
I [...]
Death of Consumer Segmentation - Ridiculous!
April 15th, 2009 · 4 Comments
Tags: Analytics · Anderson Analytics · CMO · CRM · Market Research · Segmentation · Tom H. C. Anderson · Twitter
