Tom H. C. Anderson - Next Gen Market Research

Tomorrow I’ll be speaking at the New England Marketing Research Association’s one day conference for market research end-users. I’ll be focusing less on social networks/social media than I did at the FTMA/Freddie Awards conference last week,  and more on leveraging text analytics on a wider variety of surveys and other data. However I know my friend, John Cotronis from LinkedIn will be there speaking about using social networks (LinkedIn) for B-B research, specifically on how they’ve been helping clients cut back on costs and expand revenue.

If you’re near Tewksbury MA, I’d love to see you. The event runs from 8:30 - 4:00pm, I’ll be speaking from 2:15-3:15 on “The Latest Trends and Techniques in Text Analytics and Text Mining”. For more info or tickets visit www.newenglandmra.org

Tom