If you check out Twitter today you’ll notice one of the highest trending topics is “KFC”.
Kentucky Fried Chicken is running a promotion with online coupons for free “new grilled chicken meals”. I went down to KFC to check it out at 1:00 this afternoon. I’ve never seen a line out the door before, and I hear it’s happening everywhere. Along with my free meal I also got a BBQ Sandwich combo meal, so they did make some money on me. Literally, at least 3 out of 4 persons in line had the coupon.
When I got to the front of the line after about 12 minutes they had run out and I had to wait another 7 minutes for more to be made. Perhaps not good ROI on my time, but hopefully very good for KFC marketing.
SNS is making all sorts of promotional marketing so much faster, cheaper and effective!
Tom
PS.
Here is a link to the coupon on Oprah’s site: http://www.oprah.com/article/oprahshow/20090430-tows-kfc-coupon-download
Good until May 19 (except May 10, Mothers Day)
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5 responses so far ↓
1 Tom H C Anderson // May 7, 2009 at 4:49 pm
I did not know this originated with Oprah, I was one of the “heard it from someone” folks. Here’s another take on it from NPR: http://www.npr.org/blogs/monkeysee/2009/05/lessons_learned_from_the_oprah.html?sc=fb&cc=fp
2 Jared // May 7, 2009 at 9:02 pm
It looks pretty tasty, I wish we had it in NZ
3 Cathi Stevenson // May 7, 2009 at 10:24 pm
I could not imagine how this was going to work. I happened to be on line posting with a group of woman who had managed to print off dozens of coupons in about 5 minutes, far in excess of the two per person limit. Combing through the many boards today, including Oprah’s, it seems this was a marketing disaster, with angry people being denied the food, accused of forging coupons, told to come back AFTER the promo expired, etc.
4 Tom H C Anderson // May 13, 2009 at 9:13 am
I definitely don’t think it was a marketing disaster. Quite the opposite. Just wondering what the ROI was
5 Taking Social Media Marketing Seriously Can Lead to Real ROI (IHG - InterContinental Hotels Group) // May 18, 2009 at 4:00 pm
[...] Another Example of Effective Social Media Marketing - KFC Coupon [...]
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