Today, I’m talking to Cassandra Jeyaram, PhD, who is Social Marketing Manager, Global Consumer Marketing at IHG (InterContinental Hotels Group). Cassandra and I both spoke on Social Media Marketing at the FTMA (Frequent Travel Marketing Association) held in conjunction with the Freddie Awards two weeks ago. I think what she is doing is an excellent [...]
Taking Social Media Marketing Seriously Can Lead to Real ROI (IHG - InterContinental Hotels Group)
May 18th, 2009 · No Comments
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