[Rant Warning]
A BusinessWeek article very originally [sarcasm] entitled “Using Market Research in a Recession” by Harvard’s John Quelch published this Tuesday, outlines seven steps for CMOs who want to minimize the impact of reduced consumer spending. It seems very popular on Twitter and is now also being discussed in the LinkedIn group I moderate called [...]
Another Useless Article on How to Conduct Market Research in a Recession
May 21st, 2009 · 4 Comments
Tags: Academia · Anderson Analytics · CMO · Market Research · Marketing · Off-Shoring · Segmentation · Surveys · Tom H. C. Anderson · global market research
