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Allowing Your Brand to Look Bad so it Can Look Better

May 26th, 2009 · No Comments

On Social Media Your Brand Must be Hot Pink/Orange

This Memorial Day weekend, I was up at Lime Rock Race Way. One of the things that caught my eye was the Marlboro sponsored cars which were orange and/or hot pink instead of their trademark red. As the technology of TV cameras changed, the actual [...]

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Tags: Advertising · Anderson Analytics · Branding · CGM · Marketing · Promotion · Social networks · Tom H. C. Anderson · web 3.0