Social Network Marketing - Just Do It!
I know I’ve been saying that corporations should not over think Social Media Marketing and Just Do It! Still I was a bit surprised today to see how prominent Twitter is on the Danbury Fair Mall’s Website.
The site has a large flash component which is rotating between 4 or so images. The Second image after landing has a “Follow Us On Twitter - Go Now” message that takes up most of the landing page. Wow!
Fun to see that the Danbury Mall is really into Twitter! Currently @DanburyFair only has 169 follower and is following 435. It doesn’t look like they’ve had their Twitter account long though. Tweets include things like:
Be the first to get your hands on the new iPhone 3GS tomorrow, June 19th at the Danbury Fair Apple Store. http://bit.ly/mOnhZ
Yankees, Mets or Red Sox? What’s Dad’s favorite team? Get him some gear for Father’s Day! http://bit.ly/13Q1Qg
Looking for a job? Danbury Fair retailers are hiring!http://bit.ly/14ibct
At first I was thinking, this is a little too much. But I think they may be on to something. The way to really make it work though might be to get their tenants involved. Perhaps allowing each tenant to post up to one tweet per day. I would assume special offers/sales would be most meaningful to shoppers, and actually provide some value.
![[Post to Twitter]](http://www.tomhcanderson.com/wp-content/plugins/tweet-this/icons/tt-twitter-big1.png){kind=icon}
3 responses so far ↓
1 Retail Mall Takes Twitter Very Seriously | Adobe Tutorials // Jun 21, 2009 at 3:36 pm
[...] Social Network Marketing - Just Do It! I know I’ve been saying that corporations should not over think Social Media Marketing and Just Do It! Still I was a bit shocked today to see how prominent Twitter is on the Danbury Fair Mall’s Website . More: Retail Mall Takes Twitter Very Seriously [...]
2 Teresa // Jul 3, 2009 at 8:30 am
I agree with the “just do it” philosophy with Twitter and most of the social media options. Sometimes you just have to dive in, experiment, and figure out what works as you go along.
3 Jenn Deering Davis // Jul 16, 2009 at 12:19 pm
While I agree - to a certain extent - with the dive right in and give it a try philosophy, I do think companies should be strategic with Twitter. Not that they need a hundred-page document of corporate Twitter rules, but they should have some idea of their goals for Twitter before jumping in and tweeting haphazardly. What kinds of people do they want to follow/following them? How much will they tweet? What will they tweet about? Who will manage the tweeting? How will they measure success on Twitter?
Even though Twitter is still pretty new, we’ve definitely seen some big brands make mistakes on it, so it helps to be thoughtful with early tweeting. Twitter experimentation is great and can be very successful, as long as it’s serving a relevant purpose.
Leave a Comment