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“Our Customers Don’t Use Stuff like Facebook and Twitter”

June 26th, 2009 · 11 Comments

Do You Know Where Your Customers Are?

I’m not pointing fingers or ranting today, I’m just sort of perplexed. Three times this week I spoke to marketing research and/or loyalty marketing people at major corporations who said something like “Not sure about social media/social networks. We don’t think our core customers are on there.”
My response was [...]

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