There’s a lot of talk online today about an article in the Guardian about how Media execs at Morgan Stanley were rocked by a 15-year-old’s blunt, blistering analysis.
What’s the key learning here? When communicating to C-Level management, do so in the tone of a 15 year old???
Lets put aside the obvious sampling problems as well [...]
Why is a 15 Year Old’s Insights More Interesting Than a Market Researchers?
July 15th, 2009 · 2 Comments
Tags: Anderson Analytics · Market Research · Marketing · Tom H. C. Anderson
