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What’s Next in Market Research - What’s Not?

August 17th, 2009 · 9 Comments

Advanced Market Research Techniques?

On the Next Gen Market Research group on LinkedIn (NGMR), we’ve been having some discussion lately about what qualifies as “Next Generation Research” and what does not. I’m surprised at what some consider to be advanced analytics/fielding techniques. So during the coming weeks I plan to post a few of my thoughts, [...]

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