Tom H. C. Anderson - Next Gen Market Research

SOCIAL NETWORKS - THE BIG PLAYERS

Anderson Analytics‘ Tom H. C. Anderson talks to Daniel Shapero (Director of Enterprise Solutions, LinkedIn) and Sean Bruich (Monetization Analytics, Facebook)

This October in Chicago I will be moderating a keynote panel discussion entitled “Social Networks: The Big Players”. As a prelude to our discussion at the ESOMAR Online conference I’ve posed some initial questions to both Sean Bruich of Facebook and Dan Shapero of LinkedIn.

Dan Shapero, LinkedIn

Sean Bruich, Facebook

I asked Dan and Sean a couple of questions about the size and profiles of their respective networks, how people use their networks, and a bit about how they are monetizing their respective networks. I also asked them specifically about their plans for market research as a potential revenue stream and how it can help market researchers get better insights.

To listen to our brief discussion please follow this:
tomhcandersonanalyticslinkedinfacebookpodcastinterview

If you would like to attend the ESOMAR conference this October you can get more information here: ESOMAR Online. I’m looking forward to an interesting discussion as well as audience participation.

Look forward to meeting some of you in Chicago!

@TomHCAnderson

PS
In case you missed my recent interview with Judit Nagy of MySpace you can access it here

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