Some of you found yesterdays chart showing social networks by age useful and asked me about gender. For those who haven’t had the chance to segment your own customers by social media and social network use yet the charts below may be somewhat useful.
Among younger teens, Facebook is more popular among males, MySpace among females. Among those 18-34 males are more likely to use LinkedIn than females.
Anderson Analytics will be fielding our annual GenX2Z US College tracker next week. It will be interesting to see how social network use has changed among this important, early adaptor demographic. It will be interesting to see how these trends are changing since 2005 when we started the tracking. We have found that college women are more likely than their male counterparts to blog and be more active on social networks.
Based on previous trends I believe that in the future women will be more connected than men, perhaps reversing what we see currently with the heavier use of LinkedIn among men. One thing is obvious to me, social media and social networks specifically will have a great impact on society and business.
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5 responses so far ↓
1 Social Networks – social networks business | Know Marketing Blog // Aug 28, 2009 at 10:39 pm
[...] according to a new report by the British-based insurance firm Legal & General …[ ]Social Network Penetration by Age and Gender12 hours ago by Tom HC Anderson Some of you found yesterdays chart showing social networks by [...]
2 links for 2009-08-29 « burningCat // Aug 29, 2009 at 4:05 am
[...] Social Network Penetration by Age and Gender [...]
3 Obinna // Sep 5, 2009 at 10:18 am
This is quite revealing.Social networking has come to stay on the internet community.Linking up with vast communities across the globe had never been this easy!
4 Wim Rampen // Sep 7, 2009 at 6:22 am
Hi Tom,
First of all I have to compliment you on your blog and the information, knowledge and opinions shared.
Now, with regard to the demographics and Customer segments. I’m a firm believer in understanding where ones Customers are and moreover who they are. Apart from understanding their demographic and sociographic profiles, I believe it is even more important for Companies to understand the Jobs their Customers are trying to achieve and the outcomes they desire when they want to improve the success of their business. ( A good read on Outcome based segmentation can be found at the Strategyn website here: http://www.strategyn.com/publications/Outcome-DrivenSegmentation.asp ; requires free registration before download)
Looking at Social Media from that angle it would be highly interesting to understand what Jobs people are trying to get done through Social Media, before splitting into ages, genders etc. I think it is likely that people of different age-groups, different locations, social backgrounds, income-levels, profession etc etc.. have similar jobs they are trying to achieve. Of course this is also true the other way around.
Approaching or communicating with (potential) Customers, active on Social Media, is done best when one understands what the (potential) Customer is trying to achieve there. This is best defined by Jobs and Desired outcomes first, age and/or gender come after that.
I would be highly interested to see the gender and age charts based on a job & outcome segmentation.
Thx again for sharing & with highest regards,
Wim Rampen
5 Indu Priya // Oct 27, 2009 at 3:49 am
Millions of kids under the age 17 are online. Marketers have jumped online with them, offering freebies in exchange of personal information.
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