I came across an interesting article this morning, “FTC forces Sears, Kmart out of the spyware business“.
Curious to hear what fellow market researchers think. They obviously went overboard with the level of info collected. I also wonder which departments were involved. If this was only an IT or vendor related initiative or if market research [...]
Should Market Researchers be in the Spyware Business?
September 14th, 2009 · 5 Comments
Tags: Anderson Analytics · Market Research · Marketing · Methods · NGMR · Tom H. C. Anderson · innovation · next gen market research · web 3.0
