Tom H. C. Anderson - Next Gen Market Research

I want to thank all Next Gen Market Research members for their participation in the first official NGMR survey. We now have about 850 completes. Will be leaving the survey in field through the weekend to allow those who have been traveling to take part. I should hopefully be able to get some of the initial topline results posted shortly after returning from the ESOMAR conference next week.

However, I have already done some early reporting on a few of the questions related to offshoring. These were used in the following deck which was presented earlier this week at The Marketing Research Event - Conference on Quality. You can check out the results in the powerpoint presentation (slides 8 - 15) located on this page: http://www.offshoringtransparency.org/index.php?page=aboutus

Additionally, I encourage NGMR members to check out http://www.offshoringtransparency.org which we are launching next week. Several of you have already shown your support by certifying at the site or joining the LinkedIn group for the Foundation here: http://www.linkedin.com/groups?gid=108557
FTO is also on Twitter http://twitter.com/OffshoreTrans and Facebook http://www.facebook.com/group.php?gid=177500086759

I strongly feel transparency is a good thing. I think the study results above strongly support this.

Tom

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