Tom H. C. Anderson - Next Gen Market Research

Writing today to invite local friends and colleagues to a special expert panel on social media marketing I’ve been asked to take part in. It is being set up jointly by the AMA (American Marketing Association) and SCIP (Society of Competitive Intelligence Professionals) two groups of which I am a member. It will be held next Wednesday at University of Connecticut Stamford branch.

I will present a few of the findings from Anderson Analytics recent Social network study with some of the stats on Facebook, LinkedIn, Twitter and MySpace usage. It will probably be similar to what I presented at ESOMAR Online last week in Chicago. The other panelists will also have short 10 minute presentations, then it will be opened up to the audience for Q&A.

Please let me know if you plan to attend. It should be a fun event.

Tom

Additional event info below:

Connecticut / Southern New England SCIP Chapter
Joint Meeting with
American Marketing Association-Fairfield County
Wednesday, November 11, 2009 - 5:30 PM - 8:30 PM
Tapping Social Media for Market Analysis
University of Connecticut/Stamford Campus Stamford, CT

Description
Much has been made of the marketing and customer service benefits of the social networking sites such as Facebook, MySpace, LinkedIn, Twitter, etc. Businesses are encouraged to make connections with their customers in order to stay top-of-mind and to address customer issues directly and immediately. But did you know these sites can provide incredibly useful information on your competitors? Customers? Suppliers?

This panel discussion will highlight real-world examples of the Marketing and Competitive Intelligence uses of social media to collect (and act) on this valuable business information. Participants will learn where to find this information, what to look for, and who to follow/friend to gain key insights into marketing and competitor activity.

Speakers
Tom H.C. Anderson is founder of Anderson Analytics, a next generation research firm which leverages new technologies such as data and text mining with traditional market research. Anderson Analytic’s methodologies and best practices have been covered in several journals and text books.

Darryl Ohrt is the founder of the creative marketing agency Plaid, which specializes in Interactive Media marketing, including social Media marketing. Mr. Ohrt is also the chief contributing writer to numerous blogs. He calls himself an “internetologist” and digital explorer. His agency has been featured in Advertising Age, HOW Design and Inc. magazines.

Brooke Aker is the CEO of Expert System USA, a leading semantic technology firm, and is a long-standing speaker and writer in the areas of Competitive Intelligence, Knowledge Management and Predictive Analytics. Mr. Aker is a serial entrepreneur having formed both Acuity Software and Cipher Systems.

Fred Wergeles is the Connecticut Chapter chair and former SCIP Board Member. Fred Wergeles & Associates is a consulting practice which specializes in Strategic Planning and Competitive Intelligence. Mr. Wergeles is an Adjunct Professor at the University of Hartford, teaching a CI course n their MBA program.

Location
University of Connecticut-Stamford Campus
One University Place
Stamford, CT 06901
(203) 251-8400
(Corner of Washington Boulevard and Broad Street)

Directions
http://stamford.uconn.edu/maps.htm

Registration
$30.00 SCIP Members
$40.00 Non-Members

Please register via the link below:
http://www.scip.org/Training/EventsDetail.cfm?itemnumber=8832

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