Tom H. C. Anderson - Next Gen Market Research

09′-10′ Best College Brand Winners

Announcing Anderson Analytics‘ Annual GenX2Z College Brand Award winners today.

Each year, in the Fall semester, since 2005 Anderson Analytics has been tracking the most popular brands among 18-25 year olds in the GenX2Z US College Student Report. These brands have positioned themselves exceptionally well, owning the top spot in college students minds. The report investigates unaided top-of-mind awareness overall as well as in specific categories. It also looks at top-of-mind advertising and ad sentiment.

The 2010 Overall Winner is Nike of course! This brand has taken and kept 1st place overall since 2005. Other brands like Apple, American Eagle and Coca-Cola have competed for second place during the past five years. So in order the top 3 college brands this year are Nike, Apple and American Eagle. See chart below for five year history:

Now for this years top brands by specific category.

Favorite Book: Twilight

Favorite Clothing Brand: American Eagle

Favorite Magazine: Cosmopolitan

Favorite Fast Food Restaurant: McDonald’s

Favorite TV Show: House

Favorite Soft Drink: Coca-Cola

Favorite Musician/Band: Linkin Park

Favorite Celebrity: Johnny Depp

Favorite Website: Facebook

Favorite Commercial: FreeCreditReport.com

Congratulations to the winners! It’s hard to take top position in the mind of the consumer. But once you do it is well worth the effort and hard to lose it.

If you have any questions about the awards/report please visit this post or send them to: Inquiries [at] AndersonAnalytics [dot] com

@TomHCAnderson

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