Today’s data table from the Next Gen Market Research Trends Survey being released this Thursday, with over 855 market researchers responding, is below. I think we all know market researchers like to read. Well here are the top 13 business books:
Good to Great
The Tipping Point
Blink
Blue Ocean Strategy
Outliers
Who Moved My Cheese
The 7 Habits of [...]
Tags: Al Ries · Anderson Analytics · Business Guru · Market Research · Marketing Guru · NGMR · Positioning · Tom H. C. Anderson · next gen market research
Next Gen Market Researcher
Scott Monty
On Social Media
Jeff Jonas 
On Big Data
Seth Godin 
On Marketing
Guy Kawasaki
On Marketing
Eliyahu M. Goldratt 
On Optimization
Laura Ries
On Branding
Dan Ariely 
On Marketing
Martin Lindstrom 
On Marketing
Grant McCracken 
On the Future and Culture
Alf Rehn 
On Innovation
Jonah Lehrer 
On Neuro Science
David M. Scott 
On PR
Al Ries
On Branding & Positioning
Jack Trout
On Branding
Seth Grimes
On Text Analytics
Gregory Piatetsky Shapiro
On Data Mining
Don Peppers 
On Marketing
2011 NGMR Awards
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