Today’s data table from the Next Gen Market Research Trends Survey being released this Thursday, with over 855 market researchers responding, is below. I think we all know market researchers like to read. Well here are the top 13 business books:
| Good to Great |
| The Tipping Point |
| Blink |
| Blue Ocean Strategy |
| Outliers |
| Who Moved My Cheese |
| The 7 Habits of Highly Effective People |
| Predictably Irrational |
| How Customers Think |
| Made to Stick |
| The Goal |
| The World is Flat |
| The Wisdom of Crowds |
Specifically the question was “What is your favorite business book?”.
Interestingly, during the past couple of years, I’ve also had the opportunity to work with and survey senior level marketing executives of MENG (Marketing Executives Networking Group). Therefore I took the liberty to compare and contrast the last MENG survey results to the NGMR results. As you can see there is quite a bit of overlap.
It looks like my fellow Next Gen Market Researchers need to read Positioning written by my friends Al Ries and Jack Trout. It is an excellent book for any research info positioning or brand differentiation.
I’m surprised that there’s nothing on the list about game theory. Next on my reading list is probably Blue Ocean Strategy, I’ve had it for a while but haven’t had a chance to read it. I think my favorite on this list is probably The Tipping Point.
Is your favorite business book on the list?
Stay tuned for more….
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9 responses so far ↓
1 Preriit Souda // Jan 5, 2010 at 3:24 pm
Talking on general business books, i would have liked that crossing the chasm made it in top 10.
2 Peter Ibsen // Jan 5, 2010 at 9:01 pm
Hi Tom,
I would have named “Crossing the Chasm” as a favorite (already on the MENG list) but would also have expected “The Long Tail” by Chris Anderson to be there. The paradigm shift in having a tremendous amount of (especially digital) products available, selling relatively few of each, and make great business from that is one of the very interesting aspects brought along by the web; and it really opens up for many new interesting businesses.
Peter
3 Joe Hendricks // Jan 6, 2010 at 4:21 am
I am a bit disappointed not not see any obvious quant MR books in the list, despite the recent advances in quant MR techniques that help add stats to qualitative approaches..
4 Gaurab Banerjee // Jan 7, 2010 at 5:43 am
Additions to the list
The Black Swan, Games Indians Play - Why we are the way we are? :- They are not business books per se but have a penchant for analysis of the human rational- quite though provoking as to the way history and culture impact the buying behaviour
5 Dan Ariely - Market Research - Predicting The Irrational // Apr 20, 2010 at 3:15 pm
[...] Irrational, Dan Ariely. Importantly, his book is also currently on the Next Gen Market Research Top-10 list (according to our recent survey among 850 Next Gen Market Researchers). Dan is also professor of [...]
6 Richard Scionti // Apr 29, 2010 at 11:58 am
IDEO’s Tim Brown’s book on innovation “Change by Design” was my favorite business book. Glad to see Ariely’s Predictably Irrational is on the list.
7 Jim Longo // Apr 29, 2010 at 12:52 pm
I just finished reading; Engage! by Brian Solis. A guide for brands and businesses to build , cultivate and measure success in the new web,
8 Pratik Rathod // Nov 7, 2010 at 6:20 am
Thx for it.
i hope u would add summary of this book which will help reader for exactly what they need.
9 badraa // Jun 30, 2011 at 10:16 pm
I am from Mongolia. I am really enjoy your web. From your top ten book list what is the author of book people? And please give me comment about good marketing research test book. I am looking for good research book that has much practical approach. Thank you.
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