Tom H. C. Anderson - Next Gen Market Research

I am pleased to announce that Anderson Analytics has been selected as the co. to program and host the prestigious Edison Awards ballot system/election survey. We were selected based on our ability to provide a fast, secure and respondent/voter friendly survey.

For those of you not familiar with the Edison Awards, The Edison Awards, recognized as America’s innovation award, is named after Thomas Alva Edison (1847-1931) who was the most prolific inventor in U.S. history, garnering more than 1,093 U.S. patents during his lifetime. The awards are among the most elite accolades a company and/or individual can receive, honoring excellence in new product development, marketing, and innovation.

To be considered for the 2010 Edison Awards, a product or service must have been launched after July 1, 2008. International companies are also able to participate.

Finalist for the Gold, Silver and Bronze Awards will be announced on February 11, 2010. The finalists in the Gold, Silver and Bronze categories will be unveiled at the award gala this April at the Capitale in New York. Each product nominated has the opportunity to be part of a Best New Products Showcase prior to the awards.

Other 2009 Winners Included:

Science & Medical
Omnipod
i-LIMB Hand
Insight

Electronics & Computers:
Apple iPhone
Google Android Phone

Energy & Sustainability
Bixi - Montreal Bike System
Essentials Cleaner
Paradigm Earth Study 360

Technology
WiiFit
Speedo
EssenceWise

Transportation
Trek Madone 5.2
Worldwide Telescope

Industrial Design
MacBook Air

Lifestyle & Social Impact
Obama Campaign
Mint.com
Healthiest Companies in America

Living & Working Environments
Rio Salado College

Media & Communications
NogginLabs Instructional Genome
Flip Mino Camcorder

Consumer Packaged Goods
Tide To Go
Olay Regenerist
No Frizz Hair Care

The 2010 awards contain several new exciting categories.

Throughout 2008 and 2009, the Edison Best New Product Award Steering Committee monitors the development and launch of innovative products and services. The committee then promotes an open call for nominations online and through trade and partner publications.

The steering committee then considers nominations specifically in terms of

• Marketplace Innovation
• Marketplace Success
• Technological Innovation
• Market Structure Innovation
• Societal Impact

Subsequently a comprehensive ballot is compiled and more than 2000 senior marketing, advertising and business MENG executives are invited to cast their votes. Ballots are tabulated and the finalists are notified via email the week of February 11, 2010.

Anderson Analytics strongly believes in the importance of innovation and is honored to be a part of this years’ Edison Awards process. I wish all nominees good luck!

@TomHCAnderson