Tom H. C. Anderson - Next Gen Market Research

Earlier this week with the launch of Research Radio I mentioned that one of the threads in our Next Gen Market Research Group (NGMR) discussion board on LinkedIn a new thread entitled “TV Show About Market Research?” has become very popular with over 100 posts.

It seems that perhaps there would be enough material for either something more serious or something more entertainment oriented focusing on MR. Apparently one effort is already underway in the form of a web comedy set in the world of focus groups. It’s called Groupthink.

I’ve posted episode 1 above. They are already up to 8 episodes. According to fellow NGMR member Jayme Harper, apparently they have close to 700 followers on their facebook group - a lot of which are Market Researchers…They also interview Moderators and consultants to come up with their stories”

I’m sure some of you could add some great MR war stories to their content. Gotta love some of the lingo they’ve made up, like a “veritable treasure trove of data” and “productitioners”

Plan to look into this a bit more and get back to you with anything interesting. In the meantime, hope you enjoy the video.

@TomHCAnderson