Tom H. C. Anderson - Next Gen Market Research

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Next in Social Media Market Research

January 30th, 2010 · 11 Comments

Passing the Research Baton to the Consumer
When I saw the new Tempur-Pedic commercial on TV just now I thought it was fantastic. From Anderson Analytics’ research on social media I know that today’s consumers get their product info from social media. Discussion boards and social networks are valued even more than friend and family opinions.
 
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