Tom H. C. Anderson - Next Gen Market Research

Miss us? - We’re back!

Glad Twitter turned my account @TomHCAnderson and Anderson Analytics’ account @InfoaAdvantage back on today. Unfortunately they deleted a few thousand of my followers, but easy come easy go.

I got a few questions yesterday, so thought I would elaborate briefly on the last post about Twitter and why I Tweet. I said that Twitter is the Babylon of Spam, and that it is mainly for marketers and those selling something (a product, service or cause). So if there aren’t many customers there then why bother Tweeting?

It’s true. Look at the list of Next Gen Market Researcher (NGMR) members who Tweet. There are about 80 of us, and I believe ALL of us are suppliers! I’m sure there are some MR clients on Twitter, but probably not as many as you would think. So then as my Tweeting is for marketing purposes who the heck am I trying to reach?

Well, other than showing potential clients interested in leveraging various social media that Anderson Analytics actually knows and understands how to leverage each of the important networks, the other, just as important, goal is to reach my fellow market research suppliers. As it turns out, Twitter users are not only more likely to be selling stuff, they are also much more likely to be opinion leaders and bloggers. If I drive fellow suppliers who blog to my blog it is likely that some of them will eventually tweet and blog about an Anderson Analytics study. Why is this important? Blogs are extremely useful for SEO (Search Engine Optimization). They show up high in Google because of the many links and back links.

In turn both our blog and the Anderson Analytics website, studies, press releases etc. have great search ranking on a variety of key subject areas. New clients consistently call us because they “found Anderson Analytics on Google and read some of the interesting things you’ve been doing”.

Of course, Twitter and blogs fit in well with LinkedIn and Facebook too. Though our strategies for these are somewhat different. So you see, though I don’t have the highest hopes for Twitter in the long term (unless it changes considerably), In the short term it is still very effective and provides a good ROI.

So for now I’ll continue to Tweet until either the ROI decreases, there are better social media options, or Twitter decides no market researcher should be able to have >50,000 followers.

@TomHCAnderson

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