Part II: Marketing Executive Trends 2010 Results - Social Media Marketing
Anderson Analytics and The Marketing Executives Networking Group (MENG) today issued the results of our Third Annual Survey of Top Marketing Trends. To view a summary report in PowerPoint please visit Anderson Analytics.
As mentioned yesterday, I’ll try to share a few charts and thoughts here on the blog over the next few days as time permits. One of the findings I took away from the study was that there are signs the Twitter trend may soon reach it’s peak, even among its biggest fans, marketers. Why?
One of the first questions we ask each year is “what marketing trends or buzz words are you most tired of hearing ?” As you can see the term “Web 2.0″ was at the top of the list in both the 2008 and 2009 report, then disappeared in this years’ report. Marketers were so sick of “web 2.0″ that we replaced the term with the term “Social Media” (see chart above).
So what?
Sociologists, anthropologists and trend spotters feel free to chime in here, but I believe common practice is to assume that when those who first advocate a trend begin to tire of it, its days are numbered. This year the term marketers are second most tired of hearing is “Twitter”! Facebook and LinkedIn, both which are more popular among these marketing executives surveyed (92% are on LinkedIn) did not make the list.
It seems that large companies, those with over 2,000 employees, have been significantly more likely to bother investing in a presence on Twitter than smaller companies. Even the executives themselves, whether at large or small companies, are much more likely to use Facebook or LinkedIn.
So it seems that among these marketing executives, 72% of who said they were planning new social media initiatives in 2010, Twitter will not be as hot as it once was…
![[Post to Twitter]](http://www.tomhcanderson.com/wp-content/plugins/tweet-this/icons/tt-twitter.png){kind=icon}
6 responses so far ↓
1 Tom H C Anderson // Mar 2, 2010 at 10:14 am
Curious to hear if others agree with my analysis that Twitter may have reached its apex or if you think I took too many liberties in drawing this conclusion?
I was inspired in part my fellow NGMR member Grant McCracken’s book and his talk of trends including the end of the Preppy Trend as evidenced in different ways including graffiti on ad/posters “Die Preppy Die”
2 uberVU - social comments // Mar 2, 2010 at 1:00 pm
Social comments and analytics for this post…
This post was mentioned on Twitter by SocialMediaRule: Has the Twitter Trend Reached its Apex - Even Among Marketers?: http://tinyurl.com/y9b8htz...
3 Kevin // Mar 3, 2010 at 10:45 am
Received a Newsletter update from Twitter last night singing the praises of all their recent success.
Biz admitted that he used to send regular updates during the early days of Twitter.
The fact they’re going back to Newsletter updates is a disturbing tweet. In fact, it sounded more like a cough from the canary in the coal mine. - Kevin
4 After Twitter, Video – ChatRoulette // Mar 6, 2010 at 1:28 pm
[...] Web 2.0 Is Dead - Twitter May Be Next! [...]
5 Claudia Goffan // Mar 7, 2010 at 12:54 pm
Dear Tom,
First of all, I love your articles. Second, I fully agree with the I wouldn’t say demise… but slow down of Twitter… I have been preaching the same for over 5 months now based on the fact that very few brands can make themselves heard over the Twitter noise and also that geo is coming down strong. There is a strong need for targeted online advertising, there always was. And geo is providing one of the ways besides adding the mobile portion, which we will see grow more and more… Anyway! Love what you write and fully agree….
Warmest regards,
Claudia
6 Tom H C Anderson // Mar 7, 2010 at 2:11 pm
Thanks Claudia
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