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Social Media Marketing - Mo Problems…

March 3rd, 2010 · 5 Comments

I’ve frequently commented on the problems associated with using social networks for marketing or market research. Examples have included API problems, having your widgets/applications turned off, having your twitter account turned off, having data that you have paid for deleted as a tool is discontinued without notice, having your profile images deleted or having your account shut down. The list goes on and on. Is it any wonder that the one buzz word senior marketers are most tired of hearing is “social media“?

Today we had been planning to start a new social media campaign for Anderson Analytics on Facebook and therefore when I noticed that the Anderson Analytics Fan page on Facebook was somehow missing (including all content and followers/fans).

As I was going to take the time out from my already buys day to file a complaint with FaceBook CS I noticed the TOS in regard to business accounts below. Not sure if it is new or not, I’ve certainly not noticed it before:

Maintaining multiple accounts, regardless of the purpose, is a violation of Facebook’s Terms of Use. If you already have a personal account, then we cannot allow you to create business accounts for any reason. You can manage all the Pages and Socials Ads that you create on your personal account.

Please keep in mind that the fans of any of the Pages you administer will not have visibility or access to your personal account or profile. Any actions that you take as a Page administrator on your Page will show the Page’s name as the actor and not your personal name.

If you wish to manage ads for multiple clients, you will need to do so from one account. We suggest you restrict all ads for each client to separate campaigns. Unfortunately it is not currently possible to designate separate credit cards for each campaign or to have multiple administrators for the same ad account.

This is part of the daily pain and never ending hassle anyone working with social media marketing has to put up with. You are at the total mercy and whims of Facebook, Twitter and LinkedIn. Not sure what the solution is, I guess it’s just part of the Wild Wild West of Social Media Marketing for now…?

Guess that’s why they pay us the big bucks, LOL

@TomHCAnderson

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Tags: Advertising · Linkedin · Market Research · Marketing · Networking · SNS · Social Media · Social Media Marketing · Tom H. C. Anderson · Twitter · facebook

5 responses so far ↓

  • 1 Tom H C Anderson // Mar 3, 2010 at 12:18 pm

    Is anyone else experiencing these SNS Growing Pains/Frustrations or just us/me?!?

    Perhaps we should start a new Social Media MR Trade org, or simply have NGMR lead the charge on it. To defend the rights of us Next Gen researchers in regard to data collection and use of these SNS Uber sites?

  • 2 Bob // Mar 3, 2010 at 1:01 pm

    If AA is a fan page (not an account with a username and password) then it does not violate the terms you quoted here. If the fan page is missing, then it is for another reason and I suggest you look into it.

  • 3 Kathryn Gorges // Mar 3, 2010 at 2:15 pm

    Hi Tom,

    Thanks for the amusing post! You certainly brought up a bunch of issues that resonate with me — I keep hoping Facebook is going to build in some business-oriented tools for managing pages and ad campaigns, responding to changes, fixing their search (uggghhh) and generally making it easier to use for those of us that are actually contributing to their bottom line ;)

    You’re right — that’s why we’re paid the big bucks — now where did I put those checks?

    -Kathryn

  • 4 Tom H C Anderson // Mar 3, 2010 at 2:44 pm

    Thanks Bob, Will give it a shot and pray to the social media gods…

  • 5 Tom H. C. Anderson // Mar 6, 2010 at 8:18 pm

    Here’s another example, though not as broad as the others, and related to LinkedIn

    Currently because my LinkedIn account is large I have a limit of 50 invitations I can send. Each time I run out I have to contact LinkedIn customer service and ‘request’ a limit increase of another 50. At that time they decide whether or not to grant them to me (assuming enough time has gone by since my last request etc.).

    The problem is lately I’ve been speaking at about 2 industry events per month, and also I run this group etc. So 50 invitations go faster than you think sometimes.

    If LinkedIn was free like Facebook I guess I wouldn’t mind, but I do pay a fee for a business account each month in order to get extra benefits and “24 hour service turnaround”.

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