Tom H. C. Anderson - Next Gen Market Research

Listen and Participate on Blog Talk Radio Show, Live tonight Thursday, March 9th, from 6:30 to 7:30 pm EST!

Women are more social than men, especially in the fast growing world of online social media. From Twitter and Facebook to web forums and blogs, 65% of the virtual voices heard today belong to women, the same women who control 85% of all household purchase decisions. And they’re saying companies do a bad job of marketing to them, especially in industries like automotive, food, beauty, apparel, health care and financial services. In fact, 66% of women don’t believe healthcare marketers understand them.

That’s why a panel of social media experts is getting together to discuss: How Social Media Improves Marketing with Women. The panel will tackle the question from the perspectives of public relations, marketing, marketing research and, of course, social media. The panelists are:

• Tom H. C. Anderson, CEO of Anderson Analytics, an online research firm, and founder of LinkedIn’s most active market research networking group, NGMR
• Toby Bloomberg, Founder, Bloomberg Marketing, a strategic marketing and blogging consultancy and Forbes’ Top 20 Women Bloggers
• Kelley Connors, President of Real Women on Health!, a multi-channel community with a radio show, top-rated women’s health web site and significant affiliate partnerships
• Rob Petersen, President of BarnRaisers, an online marketing solutions company using social media and proven relationship marketing principles

The panelists will outline social media strategies, approaches and tips for businesses, small and large, on how to communicate with this desirable target through real, credible content and the savvy use of insights, learning and technology. There’s plenty of research to support their thinking.

• 10,000,000 more women are online than men right now
• Baby boomer women 55+ are the fastest growing segment on Facebook
• They’re more relationship driven and less transactional than men
• They blog, game, share photos and decorate their personal pages with an average 53 online friends and search 52% for someone else
• 74% shop online before they buy offline

The discussion will occur as a regularly scheduled broadcast of Real Women on Health! The panel will be moderated by Cassie Holm, Real Women on Health! National Strategic Alliance Director and co-host.

The virtual on-line radio show begins live on March 9th at 6:30 pm for one hour. To view the live production and network afterwards, please arrive at MultiVu, 350 Hudson Street, NYC, no later than 6:00 pm. After the show, the downloadable podcast can be found at Real Women on Health!.

For clarification: There are three ways to participate: 1. watch a live on-line radio show at MultiVu and meet and network after the show with others interested in social media 2) stay at home/office & listen through your computer and text chat your questions to the panel  or 3) dial in via phone at (646)929-2625 and ask questions if you’d like.

Should be a productive and lively discussion

@TomHCAnderson

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