For those of you who missed the expert social media panel on marketing to women on Tuesday, I have updated yesterdays post with a link to the recording.
Also today wanted to share a link to some gender specific factoids/statistics from one of Anderson Analytics recent social media studies as well as the 10 tips below which came out of the group discussion with myself and,
• Toby Bloomberg, Founder, Bloomberg Marketing, a strategic marketing and blogging consultancy and Forbes’ Top 20 Women Bloggers
• Kelley Connors, President of Real Women on Health!, a multi-channel community with a radio show, top-rated women’s health web site and significant affiliate partnerships
• Rob Petersen, President of BarnRaisers, an online marketing solutions company using social media and proven relationship marketing principles
• Cassie Holm, National Strategic Alliance Director of Real Women on Health!, was the moderator
Here are 10 tips :
1. Invite in: Women are 3X less likely to care about the size of their network than men. Size may not matter but being shown personal attention does.
2. Understand who you’re talking to: 74% post pictures of family/friends and 71% talk about what they’re doing now as opposed to 60% and 58% for men. Take advantage of the opportunity and get to know them.
3. Listen and respond: Listening is a fundamental skill but, equally important, is proof you did.
4. Set guidelines and expectations: You can’t read body language on a social network. Security and privacy are big issues. Create a comfortable environment.
5. Be transparent: If you’re not part of the group and “trolling” for business purposes, you are very, very likely to be found out so be open about who you are.
6. Talk rather than target: When women are online, 50% are connecting with family and friends, reading someone else’s blog or posting a comment. They’re socializing so shouldn’t you?
7. Respect values: Dove ran a campaign on Facebook, “12 going on 20.” It asked young teens to describe what mattered when they were 5, 10 and 15 and how it influenced them today. It’s a great example of how social marketing showed respect for values.
8. Engage rather than sell: 60% or more are uploading picture or watching videos when online. Work as a co-creator, not a marketer.
9. Social media = social networking + social issues: Is called “social” for some key reasons. Make the most of both of them. Your audience will appreciate you did.
10. Give back - it’s part of the culture: You get back more when you give. That’s what we’re trying to do.