Tom H. C. Anderson - Next Gen Market Research

Writing today to announce that Anderson Analytics and the Next Gen Market Research Group (NGMR) will both take part in the Research Industry Trends (RIT) report in 2010.

Since 2003, select industry partners have participated in the Research Industry Trends Monitoring Group (RIT MG) which has produced the annual Research Industry Trends (RIT) report - covering trends in data collection, technological advances, and the state of the market research industry.

In 2010 Anderson Analytics and NGMR will join Cambiar, The Greenbook Marketing Research Directory, iModerate, Market Research Global Alliance, Peanut Labs, Pioneer Marketing Research, Qualitative Insights, RFL Communications, Rockhopper Research, & StrategyOne in producing the RIT.

Anderson Analytics will assist the RIT effort as needed with study/questionnaire design. Next Gen Market Research Group (NGMR) blog readers and LinkedIn group members will have the option of participating in and subsequently receiving reported findings from annual RIT studies.

I’m very happy to be part of this industry wide initiative which incorporates the collaborative spirit of social media.

@TomHCAnderson

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