Amusing to me to see few businesses following the follow back etiquette on Twitter that Guy Kawasaki has advocated. A missed opportunity in increasing # of followers an to be courteous to your customers.
Plus with text analytics tools it even gives you the opportunity to listen in on and understand your fans better. Hello! Probably the one type of Twitter market researcher that actually makes sense.
And of course, most importantly, for marketing purposes, more followers - more fun! 
Just another example of Fortune 500 not understanding how to leverage social media.
![[Post to Twitter]](http://www.tomhcanderson.com/wp-content/plugins/tweet-this/icons/tt-twitter-big1.png){kind=icon}
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