Tom H. C. Anderson - Next Gen Market Research

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True Nature of Market Research ISO

August 6th, 2010 · 3 Comments

For those of us who always choose the red pill

I was thinking the meme above title could instead be something like “MR ISO…Simply a Distraction.”?

Had a couple other Matrix meme’s in mind, but while fun and for a good cause, I think this Next Gen market researcher has wasted enough time with ISO for the time being. ;)

If you’d like to submit one however feel free. Have a wonderful weekend!

@TomHCAnderson

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Tags: #marketresearch #mr · CASRO · ISO · Market Research · Marketing research · NGMR · NGMR Meme Contest · Uncategorized · esomar · meme · next gen market research

3 responses so far ↓

  • 1 Vanessa Oshima // Aug 8, 2010 at 6:26 pm

    Love these - and I agree that ISO is a complete distraction …

    The Social networking world will most probably help sort the wheat from the cahff as we all tend to be a very talkative bunch on the client side - quick to recommend those that we have had good experiences with … and the flip side too …

  • 2 Tom H C Anderson // Aug 9, 2010 at 9:09 am

    Thank You Vanessa!

    Your are only the second Fortune 500 client side researcher, I’ve heard say something about this issue, and both of you feel ISO for market research is useless and/or doesn’t matter at all. Yet clients are the very reason they’ve been giving as an excuse for this.

    Quite a sham.

    Feel free to submit your own mr meme if you like. ;)

  • 3 More please! :) // Aug 9, 2010 at 6:43 pm

    MOAR!!!

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