Mr. NGMR - Making Market Research Cool
Apologies for not writing much lately, but business hasn’t slowed much at Anderson Analytics as it usually does over the summer months (perhaps due to the pent up demand for text analytics over the past two years). Because I’ve been so busy, as many of you have noticed, I’ve been posting several NGMR Meme submissions instead. However, I understand they are well liked, and I’m sure you get enough of the talking heads blogging about 5 point VS. 7 point likert scales, or whether Twitter Research is better than MROCs.
So without further ado, today I’m posting a few NGMR meme’s which I’m hoping will inspire others to submit more on the same topic. I’m calling them “The Worlds Coolest Market Researcher”, and naming him Mister (MR) NGMR. Click on images to enlarge - Enjoy!
Help make market research cool! 
[Note: My NGMR Memes are not part of the NGMR contest, they are for inspirational purposes only. Please feel free to use the above ideas and submit your own NGMR Meme for a chance to win the $1000 prize!]
![[Post to Twitter]](http://www.tomhcanderson.com/wp-content/plugins/tweet-this/icons/tt-twitter-big1.png){kind=icon}
15 responses so far ↓
1 Michelle Finzel // Sep 1, 2010 at 9:30 am
The second one is my favorite! Funny stuff!
2 Art Savitt // Sep 1, 2010 at 11:48 am
That guy used to exist in the ’80’s. He headed up a major Honomichl Top 10 research firm from ‘80-93.
Now, he’s living in Hollywood’s Home for the Market Research Aged. Been there since ‘04 after he got bought out, dethroned and exiled to the company’s coding department by his brother’s 24 year old son.
3 Chris Riepe // Sep 1, 2010 at 12:35 pm
Tagline/Sponsor - “I don’t always do quantitative analysis. But when I do, I use SPSS. Stay informed, my friends.”
He once had a low survey response rate…of 90%.
His research reports have been on the NYT Bestsellers list…twice.
His margin of error? 0.0%.
4 Tom H C Anderson // Sep 1, 2010 at 3:14 pm
Chris, some good ones there. Take an image and repurpose it with your tagline and submit. you could win $1000!
5 Ben Smithee // Sep 1, 2010 at 4:24 pm
“Even his qualitative findings are statistically significant”
“He doesn’t recruit respondents….they recruit him”
“At the end of a presentation, the clients ask him to keep speaking….even if it has nothing to do with the research”
“At the end of a focus group, the respondents ask him if they can stay longer”
“When asked to interview a KOL….he interviews himself”
“The n of one is always statistically significant…..as long as it is him”
6 Tom H C Anderson // Sep 1, 2010 at 5:35 pm
Those are awesome Ben! Comeon, its easy, just take any of the images above and add one of these and email it to me.
7 Tom H C Anderson // Sep 1, 2010 at 5:36 pm
what’s KOL?
8 Ben Smithee // Sep 1, 2010 at 11:28 pm
Key Opinion Leader - KOL
Often used in Pharma/Healthcare research
9 Doug Bates // Sep 2, 2010 at 12:39 pm
“So good that even clients will stick to their own deadlines.”
“His participant engagement videos in MROCs often go viral on YouTube.”
“Client notes slipped from the back room often include Hotel name, suite and phone numbers.”
“When he wants your opinion, he’ll give it to you.”
10 Tom H C Anderson // Sep 2, 2010 at 12:43 pm
OK, we really need a Meme with image of MS. NGMR as well.
11 Jim Longo // Sep 7, 2010 at 11:56 pm
Bravo
Tom Anderson IS the most interesting man in Market Research!
12 Tom H C Anderson // Sep 9, 2010 at 10:24 am
Thanks Jim, you’re quite fascinating yourself
13 Joyce Neth // Sep 10, 2010 at 10:45 am
Hilarious stuff from you, Tom, and the commenters too!
14 Coolest Market Researcher showing Sexy Statistics | Kathrin Maass // Oct 15, 2010 at 10:10 am
[...] first meme is an answer to Tom’s World’s Coolest Market Researcher named Mister NGMR. OK, I do get that NGMR – NG Mr – NG Mister world play. But come on, the world’s [...]
15 NGMR Meme Competition - Today’s Submissions // Dec 8, 2010 at 10:22 am
[...] Kathrin Maas submits the NGMR Memes above and explains: My first meme is an answer to Tom’s World’s Coolest Market Researcher named Mister NGMR. OK, I do get that NGMR - NG Mr - NG Mister world play. But come on, the [...]
Leave a Comment