Tom H. C. Anderson - Next Gen Market Research™ally financial loan payoff
what should i get my mom for christmas i have no money
payday loans without upfront fees
fifa 13 easy money cheat
door to door loans in belfast
street legal racing redline easy money
i need a loan in uk
general revenue corporation student loan
infamy payday 2
personal loan companies columbia sc
fed loan fax number
high cost loan section 32
loans secured by household goods
jackson hewitt tax service loans
small business loans in louisville ky
how to check load and go balance
strategic herding behavior in peertopeer loan auctions
bank calculator loan malaysia
can you get a jcpenney credit card with bad credit
financing a portion of a firms assets with securities bearing a fixed rate
no credit check loans without guarantor
short term money loans canada
no credit check sheds
greenwoods loans manchester
easy quick first time payday loan
cattle loans
what are mortgage lenders looking for in bank statements
i appreciate your assistance in advance
pulsar 180 bike loan
car lots that finance bad credit in kansas city
need cash urgently in delhi
pokemon emerald visual boy advance codes
i need cash now but i have no bank account
abbey life home loans
how many loans does the average person have
how to get rid of personal loan debt
is plain green loans legal in ohio
6000 personal loan bad credit australia
s line on bank statement
personal loans india bajajfinservlending
best way to finance a used car loan
i need a loan yahoo.com
credit union loans calculator mullingar
washington mutual bank reo properties
child tax credit xmas paydays
check advance paintsville ky
4000 dollar loan
car repair loans in maryland
alternative home loan options
the 5 cs of loans
payday the heist 2 player split screen
online korean course for college credit
bike loan philippines
bank overdraft on cash flow statement
can i get a payday loan with someone elses bank account
money today september 2014 download
how to get easy money in apb reloaded
student loans cancelled at 50
credit approval letter sample
can a payday loan take you to court in texas
names of private loan company in usa
how do i get a cash advance on my old navy visa
very fast way to make money
money network adp total pay
buy zippo lighter online cash on delivery
cash express union city tn
sample format of personal guarantee for loan
short term loan melbourne
how to get loads of money on hill climb racing
loans from venture capital
instant cash payout
military paydays usaa 2014
compare personal loan dubai
24 month loans
washington federal auto loans
personal loan with bad credit no bank account
stop payment on check advance
houses for rent in maryland with no credit check
loan bank yang senang lulus
can you western union money to a bank account
home loan banks in kolkata
icici bank credit card instant emi
car loan in sydney
loan shark craigslist
how to build a payday loan website
what questions do banks ask for loan
capital one dental loan
best books on kindle lenders library
definition for short term loan
is dell financing easy to get
is installmentloans org legit
account now bank name and address
bad credit high income personal loan
no credit check car dealers in fredericksburg va
student emergency loans with bad credit
5 year 30000 loan
iphone 5 cash back deals india
loan shark on good times
monumental life insurance loan form
injustice how to get fast money

More Than Market Research - Gain The Information Advantage

Tom H. C. Anderson - Next Gen Market Research™ header image 6

Is Social Media Worthy of Text Analysis?

April 9th, 2013 · No Comments

CokeSocialMediaAnalytics

Coke Says No Boost from Social Buzz – Should You Care?

Guess what, “Coca-Cola recently learned that Social Buzz doesn’t correlate with it’s short term sales”.

No Kidding – this shouldn’t really be a surprise to anyone, yet the value of both social media and social media monitoring is being debated as a result of this “news”.

Here’s how it works for those of you who don’t understand marketing, social media or analytics.

Social Media is a tactic - a tool. If you have a great advertising campaign wherever it is, on TV and Social Media, just on TV, just on Social Media, whatever… then someone is probably likely to mention it on Twitter or blogs no matter how inconsequential to life your product is.

Conversely, if your advertising campaign sucks they are not likely to mention it much. Well unless it really sucks then a few might say that.

But so what, when it comes to predicting sales, monitoring tweets is at best looking for a trailing indicator - not the cause. Surely your sales numbers are a better indicator of your advertising success?

Social media certainly can and should play a critical role in most marketing campaigns today.

However, please, please realize that “Social Media Listening”, constitutes listening to mainly spam from the 8% of our population who tweets and blogs (while technically far more representative no one can analyze Facebook pages as they remain private/accessible only to Facebook).

Researchers, let’s keep things in perspective shall we. Way before we start discussing which approach to text analytics is most powerful we have to first decide what data is worthy of analysis. 140 character tweets from 8% of the population mainly trying to sell their “expertise” is just about the poorest form of data out there. Garbage In – Garbage Out!

The fact that Twitter even scores as many mentions as it does for products like “Coca-Cola”, which most regular consumers would be unlikely to ever think about any given week, is that there are so many want to be social media marketing guru’s on Twitter and blogs trying to analyze others marketing campaigns – further proving what a peculiar sample blogs and twitter is.

If you actually want to predict something like sales, you will need to first have a long serious think about what data, whether unstructured or structured, makes most sense in your model!

@TomHCAnderson

@OdinText

[Full Disclosure: Tom H. C. Anderson is Managing Partner of Anderson Analytics which develops and sells patent pending data mining and text analytics software platform OdinText]

[Post to Twitter] 

Tags: Market Research · Odin Text · OdinText · Predictive Analytics · Sentiment · Sentiment Analysis · Sentiment Analysis Symposium · Social Analytics · Social Media · Social Media Marketing · Social networks · Text Analysis · Text Analytics · Text Analytics News · Text Analytics Summit · Text Analytics World · Twitter · Uncategorized · social-media analytics · text mining

0 responses so far ↓

  • There are no comments yet...Kick things off by filling out the form below.

Leave a Comment