Tom H. C. Anderson - Next Gen Market Research

Continuing with this weeks theme, I’m posting the favorite movies today from our most recent GenX2Z US College tracking study.

One thing is clear, I have to see Inception!

Interestingly, Toy Story at III #2, is just as popular among the guys as the girls. Given our statistics on the use of Facebook among this demographic, I’m [...]

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As I posted favorite books among US college students yesterday, I thought I’d continue with magazines today. Gender differences in magazine readership are huge, so I’m just going to post separate rankings for the guys and the girls, ladies first.

Cosmo and Seventeen remain firmly in first and second place, the same as last year.

For men [...]

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I’m continuing the series today that I started on Saturday showing some of the trends from our ‘GenX2Z’ tracking among US college students. Yesterday I listed top musical artists, today I have results to the question “What’s a really good book you recently read?”. First, results now vs. this time last year.

The Harry Potter series has been [...]

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Was invited back to Iona College again tomorrow to speak on Text Analytics. I always look forward to speaking in front of students, especially if there is good Q&A afterwards.
I think business still isn’t leveraging our ties to academia enough, and this is why I recently agreed to serve on Merlien Institute’s advisory Board. I [...]

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Interview with Jasper Lim - NGMR Advisory Board Member and Director, Merlien Institute

Today posting a short interview so you can better get to know another of NGMR’s new moderators, Jasper Lim. Jasper is very passionate about qualitative research, and also strives to better connect our industry with academia. Other than being an active NGMR member [...]

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EBV Award Winners - Wounded Warriors Turned Entrepreneurs
This past Friday, I had the honor to participate on the judging panel of the EBV Awards at the University of Connecticut.
My alma mater, the University of Connecticut, ran its first Entrepreneurship Boot Camp for Veterans with Disabilities (EBV) this year. Seventeen veterans participated in the three part [...]

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Tom H. C. Anderson Joining Merlien Institute Advisory Board

I am pleased to announce today that I have accepted an invitation to join the Advisory Board of Merlien Institute.
Merlien Institute is a progressive, global organization which dedicated to the advancement of qualitative research in academia, business and policy environments. Given my keen interest in text analytics [...]

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2010 Market Research Conference & Event Updates
I’ve been a bit lax about updating various conferences and events I’ve been speaking at recently. Therefore thought I would briefly list a couple that have just been planned.
Additionally I’ve been asked to help with the Merlien Institute annual qualitative research conference (focused on mobile), including helping to encourage [...]

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This Thursday I look forward to delivering the Key Note at The BAQMaR 2009 Conference in Belgium. The event will take place at the Ghent Marriott.
The 2009 BAQMaR Conference is an annual event that brings together industry executives in the field of quantitative (i.e. traditional marketing research and data mining) and qualitative marketing research. The [...]

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