Tom H. C. Anderson - Next Gen Market Research

NGMR Market Research Meme Contest: Submissions 6 - 8
Today a few more single image market research meme’s submitted to NGMR’s First Ever “Make Research Meme-ingful” Internet Meme Competition.
Today’s featured meme’s are courtesy of Next Gen market Researcher, Derek Sawchuk, Marketing Manager at Itracks.

I hope they will inspire you to create and submit your own market [...]

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NGMR Market Research Meme Contest: Submissions 1-5
Today I’m pleased to post some of our first market research meme’s submitted to NGMR’s First Ever “Make Research Meme-ingful” Internet Meme Competition.
Helping to prove that market researchers can in fact be creative and funny, today’s featured meme’s are courtesy of Ryan Taylor, Client Development Manager at Schlesinger Online [...]

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NGMR Internet Meme Update & Example
We’ve already received hundreds of visits and TWO submissions within just a couple of days of making the NGMR Meme Contest announcement! That’s really exciting!
I’ve received some questions about when and how often we plan to post the memes we receive. Ideally, we would like to update once a week, [...]

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It’s amazing to me how slowly some companies are embracing social media marketing. Often smaller companies and even individuals are getting it first! I learned of this example only yesterday. Awesome! Shows exactly what is possible when thinking creatively about social digital marketing. There are tremendous first mover advantages!

The exact same technique/idea would work with [...]

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I’ve frequently commented on the problems associated with using social networks for marketing or market research. Examples have included API problems, having your widgets/applications turned off, having your twitter account turned off, having data that you have paid for deleted as a tool is discontinued without notice, having your profile images deleted or having your [...]

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Passing the Research Baton to the Consumer
When I saw the new Tempur-Pedic commercial on TV just now I thought it was fantastic. From Anderson Analytics’ research on social media I know that today’s consumers get their product info from social media. Discussion boards and social networks are valued even more than friend and family opinions.
 
Enter [...]

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09′-10′ Best College Brand Winners

Announcing Anderson Analytics‘ Annual GenX2Z College Brand Award winners today.
Each year, in the Fall semester, since 2005 Anderson Analytics has been tracking the most popular brands among 18-25 year olds in the GenX2Z US College Student Report. These brands have positioned themselves exceptionally well, owning the top spot in college students [...]

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Looking forward to tonight’s episode of MadMen. Wondering what you would have looked like as a Madison Avenue Executive in 1960? Use this MadMen widget to find out.
Below is what I would probably have looked like:

Pretty clever SNS marketing. I’ve been seeing more and more of them used on Facebook as profile avatars. You can use [...]

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Should your co. have an app for that?
I was asked to comment on MasterCard’s new iPhone application “Priceless” in this week’s Adage. Since publishing of the article I’ve received some questions on whether or not certain companies should be involved in social networks, specifically do they have any business building apps?
Based on our recent research [...]

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