Tom H. C. Anderson - Next Gen Market Research

Since December of last year several marketing research bloggers and Twitterers have been quietly following the New Market Research blogs countdown from the Top 25 Market Research Blogs, to the Top 10 Finalists, and then each week an announcement of where these fall in the final Top 10 rankings. Today this blog was announced as [...]

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The American Marketing Association is looking for 4 Under 40 marketing research leaders for the 2011 awards. This is an exciting and brand new award started in 2010. The highly selective award honors individuals who have already made significant contributions to the field and have demonstrated leadership and continuing service. Specifically, they:

Have consistently demonstrated a [...]

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It was great connecting with so many old colleagues and fellow Next Gen Market Researchers at the ARF earlier this week.
I thought I’d summarize a few takeaways from Tuesday afternoon for those of you who couldn’t make it.
The Future of the Internet
The Luncheon Keynote, Tim Wu - Professor at Columbia Law School and author of [...]

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Looking forward to Advertising Research Foundation’s Re:Think 2011 conference, The Great Mind Awards, and Ogilvy Awards dinner tomorrow.
I know several NGMR members are already there. If you’re attending please say hello, ping me on Twitter or connect on their event networking platform.
See you there!
@TomHCAnderson
 

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With the recent buzz around Ricky Gervais and the Golden Globe awards I thought it was a good time to report on who the Gen Y favorite celebrities are this year. Can you guess who’s number one?
Overall, six of the Top-10 Gen Y celebrities are male. Johnny Depp remains Gen Y’s overall favorite celebrity though [...]

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If you’re still scrambling to find that perfect gift for that special teen/twenty something in your life and are starting to consider gift certificates, clothing stores are a popular choice. Here are current favorite clothing brands among this demographic.

American Eagle remains in first place, same as this time last year. However last years’ second place [...]

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As I posted favorite books among US college students yesterday, I thought I’d continue with magazines today. Gender differences in magazine readership are huge, so I’m just going to post separate rankings for the guys and the girls, ladies first.

Cosmo and Seventeen remain firmly in first and second place, the same as last year.

For men [...]

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I’m continuing the series today that I started on Saturday showing some of the trends from our ‘GenX2Z’ tracking among US college students. Yesterday I listed top musical artists, today I have results to the question “What’s a really good book you recently read?”. First, results now vs. this time last year.

The Harry Potter series has been [...]

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GenX2Z College Music Awards: How Cool Are You? - Do you know what tunes are hottest among Gen-Y right now?
With just a week before Christmas some of you may be wondering about what to buy for the holidays. Therefore I thought I’d release a few of our GenX2Z College rankings over the next few days. [...]

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