Tom H. C. Anderson - Next Gen Market Research

Marketing Guru Martin Lindstrom and Tom H. C. Anderson Discuss Next Gen Market Research Techniques & Subconscious Marketing

Today I’m posting a brief interview with Martin Lindstrom. I met Martin recently at The Marketing Research Event (TMRE) where we were both speakers. We hit it off as he’s a fellow Viking (He’s Danish, I’m Swedish/Finnish/American), in [...]

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09′-10′ Best College Brand Winners

Announcing Anderson Analytics‘ Annual GenX2Z College Brand Award winners today.
Each year, in the Fall semester, since 2005 Anderson Analytics has been tracking the most popular brands among 18-25 year olds in the GenX2Z US College Student Report. These brands have positioned themselves exceptionally well, owning the top spot in college students [...]

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Posting today a video of a Social Media Panel I took part in not too long ago in Manhattan, sponsored by BrainLoaf (please give the video some time to load).
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On Social Media Your Brand Must be Hot Pink/Orange

This Memorial Day weekend, I was up at Lime Rock Race Way. One of the things that caught my eye was the Marlboro sponsored cars which were orange and/or hot pink instead of their trademark red. As the technology of TV cameras changed, the actual [...]

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Today I’m very pleased to interview Comedian, Author and Founder of Improv Everywhere, Charlie Todd. If you don’t know what Improv Everywhere is, you may not know why I feel it has something in common with social networks, marketing, and of course why it’s so fun and cool. The best thing to do is to [...]

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A Fun Morning - Picking Jersey Colors
It seems Anderson Analytics is going to have a Hockey Team. CTO is team captain, Corporate Counsel is even playing. Trying to figure out what color Jersey to go with this morning before getting to work…  

Kern Design Group is making some initial suggestions above. Doing a little market research, [...]

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What We Can Learn From the 25 Things About Me Lists on Facebook - If Sharing Creates Deeper Friendships, then Sharing Online With Current and Potential Customers Should also Create Deeper Customer Loyalty
For the past several weeks on Facebook using the “Notes” application to write a “25 Things About Me” list have been all the [...]

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Are logo changes like that of Kraft a good ROI?
 

There was a lot of talk yesterday about the new Kraft Logo. I happened to mention it to John Ferris of Kern Design Group, the firm responsible for the Anderson Analytics logo. “In brief, it is pretty horrible” he said and directed me to UnderConsideration, an [...]

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Yesterday Facebook today LinkedIn
Yesterday I posted about Facebook changing the rules without notice, ending the polling function and deleting the polling data we had paid for in our account. (We still haven’t heard back from Facebook CS).
Last night LinkedIn did something similar, though arguably less significant. If you were visiting the Next Gen Market [...]

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