Tom H. C. Anderson - Next Gen Market Research

For those of us who always choose the red pill

I was thinking the meme above title could instead be something like “MR ISO…Simply a Distraction.”?

Had a couple other Matrix meme’s in mind, but while fun and for a good cause, I think this Next Gen market researcher has wasted enough time with ISO for the [...]

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Market Research ISO - Don’t Fall For It!

OK, below are sheep not lemmings, but you get the idea.

Some market researchers seem to enjoy being hearded.
 

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[WARNING: Market Researchers Sensitive to Satire - Avert your Eyes]

Or so they want you to believe…

Today’s meme’s were obviously Star Trek inspired. But I understand many of us researchers are fans
If you would like to submit your own market research related meme to the NGMR meme contest please see instructions here.
@TomHCAnderson
 

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Some of you may recall that I recently announced I had accepted an invitation to keynote the upcoming annual congress for AMAI (Mexico’s national market research association) in September.
The topic of my presentation was to be text analytics - a specialty for which in all modesty I am known, and an area of research about [...]

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As a few of you may now already be aware, ESOMAR today announced that its Council has revoked my status as one of the organization’s two elected U.S. representatives.
I have included the announcement that ESOMAR has been circulating, which outlines their reasons for my discharge.
I am of course deeply disappointed with their decision.
@TomHCAnderson
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Dear Member
The role [...]

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Social media brings benefits to market research that go well beyond new methodology!

About a month ago, one of our Next Gen Market Research (NGMR) members, Jean Fasching, opened a discussion thread on our group’s LinkedIn forum with two questions about CASRO’s proposed ISO standards:
1) Will US MR firms embrace international MR standards?
2) [...]

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