Tom H. C. Anderson - Next Gen Market Research

If thinking about segmentation, make sure you talk to someone who has actually done a few different types!
There’s another article on consumer segmentation this week that seems to be getting a lot of buzz on twitter etc. You can read the article here in AdAge CMO Strategy section. Michael Fassnacht argues about the weakness of segmentation.
I [...]

[Read more →]

If your company hasn’t figured out how to leverage social media for it’s CRM efforts you’re missing a huge opportunity.
On The Data Warehousing Institute website (TWDI) today  there is an article on “How Social Media is Changing CRM“. I spoke to Ted Cuzillo about some of the work we have done for companies analyzing and [...]

[Read more →]

Another Reason Twitter is Gaining in Popularity
Looking through some of my followers on Twitter and deciding who to follow today made me think of another reason why Twitter seems to be doing so well. While Facebook and LinkedIn have thresholds in place to flag “users” who accumulate too many friends and connections too quickly. Twitter [...]

[Read more →]

What We Can Learn From the 25 Things About Me Lists on Facebook - If Sharing Creates Deeper Friendships, then Sharing Online With Current and Potential Customers Should also Create Deeper Customer Loyalty
For the past several weeks on Facebook using the “Notes” application to write a “25 Things About Me” list have been all the [...]

[Read more →]

Forget CMO: Wanted In 2012, Chief Social Media Officer (CSMO)
Have been wondering how long it will be before we have titles like Director of Social Networking (SNS) and Consumer Generated Media (CGM), or SVP of Social Networking?
Curious how long you think it will be before we have departments dedicated to promoting everyday brands on SNS [...]

[Read more →]

Seth Godin talks to Tom H. C. Anderson about Marketing and Market Research
For the past few years Seth Godin has continued to be the top-of-mind business guru among marketing executives. Today I ask him a few questions about what he does, how he does it, and what some of his thoughts are on marketing [...]

[Read more →]

Dell seems to have put a value on non-offshored service - $150 per year
 
Yesterday we had to contact Dell about a recent and somewhat large hardware purchase. The solution the sales person had recommended at the time of purchase was not compatible during the set up and installation. It was a Windows Vista/64 Bit compatibility [...]

[Read more →]

Forrester Research Vice President & Principal Analyst, William Band just released a new interesting report on CRM2.0. In the report he talks about how Trail-Blazing Organizations Are Implementing Social Customer Strategies.
Forrester talked with nine companies, including Anderson Analytics to understand the business tactics and new technologies that CRM professionals are using to achieve the five [...]

[Read more →]

Today’s Reason - Fighting CGM (Brand Terrorism)
I’ve been working a lot lately on SNS (social network) analysis and also of course on CGM (consumer generated media) analysis using text mining techniques.
I usually tell our clients that they should be thinking not about where to use text analytics, but rather the question should be where not [...]

[Read more →]