Tom H. C. Anderson - Next Gen Market Research

Marketing Research Association (MRA) Hot Seat Video Interview Part Two
The second part of MRA’s Hot Seat Video Blog was recently posted on their blog (YouTube video below). Jack asked me a few questions about Next Gen Market Research and Social Media Marketing, two of my favorite topics.

If you missed part one of the interview which [...]

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One Digital Metric to Rule Them All - Social Influence

If you’re on Twitter or work with social media I’m sure you’ve heard of Klout. Klout has quickly become the social media influence metric of choice. A few weeks ago I was introduced to their CEO Joe Fernandez, and I thought I’d ask him a few [...]

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Dear Research Professional,
As some of you know, in 2009 we started participating in the RIT (Research Industry Trends) Survey. In the Fall of 2010, the official name for the study was changed to GRIT (Greenbook Research Industry Trends) survey, but it is still co-sponsored by a consortia of research institutions including: Next Gen Market Research [...]

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Big Data, Text Analytics and Privacy
Today as part of the Next Gen Market Research Guru series, I’m interviewing Jeff Jonas. Jeff is IBM Distinguished Engineer and Chief Scientist IBM Entity Analytics. For a quick background on Jeff check out Tuesdays post where I posted an interesting video highlighting some of Jeff’s ideas on Big Open [...]

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Ghost Net, Spear Phishing, and the possibilities of Big Data
If you’re a Next Gen Market Researcher like myself, then you know traditional market research needs innovation badly, and what better way to get inspiration than to look outside our industry.
One of the reasons I know research must change is because we are entering the age [...]

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Interview on Influence with Social Media Citizens
I was interviewed by Giedrius Ivanauskas on behalf of both Social Media Citizens and Social Marketing Forum earlier today. I found his questions rather interesting, as they’re not the type of things I typically get asked by market researchers. It was sort of interesting thinking about the questions both [...]

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There is Room for More in the Text Analytics Tool Case
I thought I’d give a brief summary of the two day Sentiment Analysis Symposium which ended last night. The event is just three years old now, and continues to grow fantastically. As the earliest proponent for text analytics within marketing research I was very pleased [...]

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2 Text Questions * 5 Analytics Experts = 10 Text Analytics Gems
Ezra Steinberg who interviewed me last month about Text Analytics and OdinText just published the Q&A below. I think the questions are very relevant for many of us trying to understand social media. I received permission from Text Analytics News (and The 7th [...]

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The largest ever spontaneous collaboration in marketing research industry history!
At exactly 9:00am EST this morning, well over 35 NGMR-Top Bloggers agreed to simultaneously post what they believe are 10 important things to consider for the research industry going forward. More specifically, we agreed to each list what 5 things will continue to be “Hot” and [...]

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