Tom H. C. Anderson - Next Gen Market Research

ESOMAR Elections
ESOMAR Council elections begin this Monday. It’s no secret that I am deeply troubled by the direction – and in some cases, the lack thereof – that ESOMAR has taken of late. I believe the time for change is long overdue, and I hope that my like-minded peers will stand up and make their [...]

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Enjoying Mexico

Thanks AMAI and ESOMAR. International Standards be damned, let’s do this again soon!
@TomHCAnderson
 

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Two New NGMR Memes
Today we have two new NGMR memes for the contest. These are submitted by my favorite qualitative researcher in Maryland, Michelle Finzel of Maryland Marketing Source, Inc. Market Research ISO continues to be a popular (or rather more appropriately, unpopular) theme.

Thanks Michelle, good luck!
I think this is the 23rd and 24th Meme [...]

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New NGMR Market Research Meme
Today’s NGMR Meme Submission is from Derek Sawchuk and is about the need for ISO in Market Research.

Thank you Derek! I think the majority of us including myself agree with you completely.
If you would like to submit a NGMR Meme on ISO or any other market research topic, here are contest [...]

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For those of us who always choose the red pill

I was thinking the meme above title could instead be something like “MR ISO…Simply a Distraction.”?

Had a couple other Matrix meme’s in mind, but while fun and for a good cause, I think this Next Gen market researcher has wasted enough time with ISO for the [...]

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Market Research ISO - Don’t Fall For It!

OK, below are sheep not lemmings, but you get the idea.

Some market researchers seem to enjoy being hearded.
 

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[WARNING: Market Researchers Sensitive to Satire - Avert your Eyes]

Or so they want you to believe…

Today’s meme’s were obviously Star Trek inspired. But I understand many of us researchers are fans
If you would like to submit your own market research related meme to the NGMR meme contest please see instructions here.
@TomHCAnderson
 

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