Tom H. C. Anderson - Next Gen Market Research

Social Network Experiment With Expected Results - Social Media Converging on the ‘Most Popular’ Common Denominator
A couple of weeks ago when LinkedIn launched its new group user interface (UI), most of the moderators of larger LinkedIn Groups, including myself were extremely disappointed. Unlike professional discussion boards of the past where discussion threads had a longer [...]

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The Future of Next Gen Market Research (Predictive Analytics)
Not talking about theology here but predictive analytics. Reading KDNuggets today came across this link to Wired with a few Youtube videos from Microsoft. Posted one below on how Microsoft knows where you’re going, maybe even before you do.

For more videos see Wired Epicenter
Not to be outdone though, [...]

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An article in AdAge yesterday references a recent model by a Yahoo Scientist who questions ROI of Kim Kardashian’s sponsored Tweets. Apparently they cost $10k/each.
A bit much I admit, but to simply dismiss it as poor digital marketing ROI may be a mistake.
I believe, as with all social media, the equation is value = quantity x [...]

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Will we be “Veeting” instead of “Tweeting” soon?
Last week after becoming the first market researcher to hit the 50,000 follower mark on Twitter, I’ve decided to take a bit of a break. Will still tweet, but it’s time to see what else is new in social media.
One of the trends I see coming is greater [...]

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I’ve frequently commented on the problems associated with using social networks for marketing or market research. Examples have included API problems, having your widgets/applications turned off, having your twitter account turned off, having data that you have paid for deleted as a tool is discontinued without notice, having your profile images deleted or having your [...]

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