Tom H. C. Anderson - Next Gen Market Research

Who influences you most on Social Media?

I think occasionally it’s good for market researchers to stop and listen to what the marketers have to say. So I’m planning to reach out to a few of my most influential ‘social media friends’ for an NGMR blog interview.
I’m thinking of folks who are really influential about social [...]

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Interesting Q&A about Social Media and Text Analytics

Text Analytics News just published an interesting panel interview on the Social Media Summit website with myself, Dana Jacob who is Sr. Manager of Social Media Insights & Analytics of Yahoo!, Judy Pastor who is Principal Operations Research Manager of American Airlines, Usher Lieberman Director of Corporate [...]

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To Recruiters and Next Gen Market Research Job Seekers in my Network

It’s late November, conference season is over, and so I’m glad to be back in the office with nothing to concentrate on but work. Looking at my recent collection of lanyards I sometimes wonder about the ROI of conferences I attend. I know I’ve [...]

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Almost 1 year before the 2012 election, politicians are seeking ways to better connect and influence voters

Next Gen Market Researchers crossing the research only boundary into strategic action…
With November 11th around the corner, and the 2012 election just a year away, those interested in the intersection of research, social media and politics should find today’s [...]

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Marketing Research Association (MRA) Hot Seat Video Interview Part Two
The second part of MRA’s Hot Seat Video Blog was recently posted on their blog (YouTube video below). Jack asked me a few questions about Next Gen Market Research and Social Media Marketing, two of my favorite topics.

If you missed part one of the interview which [...]

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Interview with Gen Y Developer Steven Zezulak
For those of you who are brave enough to friend me on Facebook you may have seen some strange status updates lately. I’ve checked in and updated my status via NASA Satellite, my Comodore64, FedEx, Carrier Pigeon and even Jeti Mind Control to name just a few methods. I [...]

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Ford’s Scott Monty and I Discuss Social Media - Next Gen Market Research Guru Interview #17
I was introduced to Scott Monty last year and since then he has been one whose online activity I make a note of paying special attention to. For those of you not familiar with Scott, in the realm of social [...]

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Get a LinkedIn Profile!
Though we often do hire, especially graduate students, regardless of whether or not they have any real world working experience they usually come to us via a word of mouth referral.
Of course quite frequently we do also get emails sent to the ‘careers’ email at Anderson Analytics even though they are not [...]

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Thoughts on Google-Plus Beta

I was recently invited to the Google+ Beta. Feel free to connect if you’re also on there.
Not that I need yet another social network, but as a business person who definitely realizes the value of SEO and social influence it’s impossible to ignore what one of the most powerful corporations on the [...]

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Marketing Research Industry Influence, Sentiment and Passion

On Tuesday I posted the chart above which NetBase had sent me based on a discussion we had on the NGMR LI Board about marketing research association online buzz. I had some questions in regard to the chart, and it turned out many of you did as well. Therefore [...]

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Marketing Research Wake up! Stop Thinking Inside The Box!
Have you heard of Mixtent.com yet? Do you know if they were founded by researchers, or if that really matters?
Mixtent.com is a recently launched ‘Hot or Not’ (Conjoint) rating system which is “building a social graph on top of LinkedIn”. Right now on Mixtent your professional skills [...]

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