Tom H. C. Anderson - Next Gen Market Research

Will we be “Veeting” instead of “Tweeting” soon?
Last week after becoming the first market researcher to hit the 50,000 follower mark on Twitter, I’ve decided to take a bit of a break. Will still tweet, but it’s time to see what else is new in social media.
One of the trends I see coming is greater [...]

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I’ve frequently commented on the problems associated with using social networks for marketing or market research. Examples have included API problems, having your widgets/applications turned off, having your twitter account turned off, having data that you have paid for deleted as a tool is discontinued without notice, having your profile images deleted or having your [...]

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Part II: Marketing Executive Trends 2010 Results - Social Media Marketing
Anderson Analytics and The Marketing Executives Networking Group (MENG) today issued the results of our Third Annual Survey of Top Marketing Trends. To view a summary report in PowerPoint please visit Anderson Analytics.
As mentioned yesterday, I’ll try to share a few charts and thoughts here [...]

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Social Media Market Research and Marketing to Women
Marketing to women expert Maria Reitan interviewed me today on her web radio show Purse Strings. You can listen to the interview below .

The interview above focused a bit more on the tactical text analytics part of social media research than I had anticipated. However, from the several [...]

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My views on using Twitter for marketing and market research
I wasn’t going to blog about this, but I’ve started getting a few pings via Facebook, LinkedIn and email wondering why I’m missing from Twitter all of a sudden. As is the case for many ‘power users’ of various social networks, the reward for encouraging use [...]

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Earlier this week with the launch of Research Radio I mentioned that one of the threads in our Next Gen Market Research Group (NGMR) discussion board on LinkedIn a new thread entitled “TV Show About Market Research?” has become very popular with over 100 posts.
It seems that perhaps there would be enough material for either [...]

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Special Research Business Report Artilce on Next Gen Market Research
In the current issue of RFL’s Research Business Report Bob Lederer wrote a very flattering article about my thoughts on Next Gen Market Research and some of the work we’ve been doing in this area; bridging traditional market research (like online survey and focus groups) with [...]

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09′-10′ Best College Brand Winners

Announcing Anderson Analytics‘ Annual GenX2Z College Brand Award winners today.
Each year, in the Fall semester, since 2005 Anderson Analytics has been tracking the most popular brands among 18-25 year olds in the GenX2Z US College Student Report. These brands have positioned themselves exceptionally well, owning the top spot in college students [...]

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Sharing a few findings from Anderson Analytics’ 5th Annual College Student Study today. Each year we’ve tracked opinions of 18-25 year olds in our GenX2Z panel. When we started the program in 2005, what made our study unique was that the 1,000+ students participating all had a confirmed .edu email addresses and were recruited on [...]

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Two Tips for Successful Social Media Campaigns

I’m a bit behind on blog posts with all the traveling I’ve been doing lately. I had been meaning to post about social media and politics closer to election day, but better late than never.
A few months ago I was asked to help out with a couple of local [...]

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