Tom H. C. Anderson - Next Gen Market Research

Tom H. C. Anderson and Management/Business Process Optimization Guru Eli Goldratt discuss TOC, market research offshoring, and what we are not considering (Post 2 of 5)

Picking up today with the interview I conducted with Eli Goldratt. Today’s (part 2 of 5) focuses more specifically on the growing trend in the market research industry of offshoring. [...]

[Read more →]

Part One of Five - Eliyahu M. Goldratt on Market Research (Customers and Intuition)

I recently had a lengthy talk with Dr. Eli Goldratt, the famous Israeli physicist who has become one of the most well known management gurus of all time partly due to his work with the Theory of Constraints (TOC). His 1984 book [...]

[Read more →]

Just wanted to share the video and news story below with NGMR blog readers as both were shared on the NGMR LinkedIn group earlier today and are quite amusing.
Luckily this never happens to us

And, sometimes the truth is stranger than fiction. Apparently Indian offshoring firms in hopes of providing cheaper services have started [...]

[Read more →]

The current issue of ESOMAR Research World is largely about one of the biggest trends in market research to occur during the past 10 years. No it’s not about Social Media, DIY, or any other cool new methodology like text mining. It’s about much larger yet much quieter trend, offshoring.
As part of April issue the [...]

[Read more →]

Is the market research industry really interested in next gen innovation and quality?
For those of you who haven’t heard yet, the greatest source for B-B market research sample just closed their doors. That’s right, LinkedIn is no longer offering sample to market research suppliers.
For some this news will probably come as a huge relief. For [...]

[Read more →]

After founding the Foundation for Transparency in Offshoring (FTO), a couple of months ago, I find it has been rather heavily discussed on market research related social media.
A few of the criticisms have been surprisingly unjust, and clearly not based on fact. After thinking about it I found this rather encouraging. As esteemed psychologist Charles [...]

[Read more →]

ESOMAR Representative Elections Begin Today, and I wish all ESOMAR members running good luck.
I have been a long time supporter of the only truly global market research organization, ESOMAR, and as my firm has also become more involved in global research I felt that now was a good time to begin to give back to [...]

[Read more →]

Next Gen Market Research Group (NGMR) and Foundation for Transparency in offshoring (FTO) Releases First Annual Research on Research Report
Today I’m posting the summary findings of the survey we recently conducted among marketing research executives within the Next Gen Market Research Group. If you’re just here for the report you can download it here:

This NGMR [...]

[Read more →]

To my pleasant surprise, the Foundation for Transparency in Offshoring, launched less than a week ago, has already received over 10 MR supplier company registrants and several dozens of client side researchers’ support.
I’ve been asked several times why the FTO was launched and what it stands for. While each of the board members have very [...]

[Read more →]