Tom H. C. Anderson - Next Gen Market Research

Sometimes arguments for a proposed change are much too weak for too many. Who actually benefits?
Eli Goldratt, the father of process improvement, whom I’ve interviewed here on the blog just shared the video below.

Eli doesn’t believe all change and cost cutting measures are good, especially not for Market Research. If it truly makes sense, it [...]

[Read more →]

RIT MG Survey Sneak Peak Reveals Sample Quality and Offshoring still top two concerns for market research industry
NGMR members recently participated in the Research Industry Trends Monitoring Group (RIT MG) Survey. I believe this is quite possibly the largest survey, in terms of number of market research professionals participating, ever. With 887 completes (nearly 2,000 [...]

[Read more →]

Next Gen Market Researchers - Protect Our Industry - Oppose CASRO ISO - Support FTO!

The title of today’s post is a prediction. You don’t need to build any advanced model using IBM SPSS - PASW to predict this one. Anyone who knows anything about the US market research business should know that ISO certification is [...]

[Read more →]

Tom H. C. Anderson and Management Guru Eli Goldratt discuss globalization and the world economy

Thursday Eli Goldratt and I spoke a bit about offshoring, and yesterday we spoke about analytical thinking, today we move on to discuss the recent recession (assuming that there was a recession), and more importantly what is to come. What does globalization [...]

[Read more →]

Tom H. C. Anderson and Management Guru Eli Goldratt discuss Cause and Effect Analysis (Post 3 of 5)

We left off yesterday discussing offshoring market research and how companies may not be analyzing the market research business processes, challenges and opportunities properly. Today Eli and I discuss a bit about quantitative VS. qualitative research, and more [...]

[Read more →]

Tom H. C. Anderson and Management/Business Process Optimization Guru Eli Goldratt discuss TOC, market research offshoring, and what we are not considering (Post 2 of 5)

Picking up today with the interview I conducted with Eli Goldratt. Today’s (part 2 of 5) focuses more specifically on the growing trend in the market research industry of offshoring. [...]

[Read more →]

Part One of Five - Eliyahu M. Goldratt on Market Research (Customers and Intuition)

I recently had a lengthy talk with Dr. Eli Goldratt, the famous Israeli physicist who has become one of the most well known management gurus of all time partly due to his work with the Theory of Constraints (TOC). His 1984 book [...]

[Read more →]

Just wanted to share the video and news story below with NGMR blog readers as both were shared on the NGMR LinkedIn group earlier today and are quite amusing.
Luckily this never happens to us

And, sometimes the truth is stranger than fiction. Apparently Indian offshoring firms in hopes of providing cheaper services have started [...]

[Read more →]

New ESOMAR Representatives
ESOMAR announced the winners of the recent election to its membership today. I’m happy to say that I was elected representative for the USA.
I’d like to thank everyone who voted for me in the US, and also extend congratulations to the newly elected representatives from other countries.
Below is a listing of the new [...]

[Read more →]