Tom H. C. Anderson - Next Gen Market Research

NGMR Disruptive Innovation Winners Sean Conry & AJ Johnson
Today I’m posting the final set of interviews with the 2010 NGMR Disruptive Innovation Award Winners. AJ Johnson of IPSOS and Sean Conry of Technoes both received the Individual category award for their collaboration in the area of mobile research.
For a look at some of their [...]

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Next Gen Positioning - Many newer smaller firms including Anderson Analytics, Brain Juicer, Itracks, Peanut Labs and Vision Critical are competing with big boys for hearts and minds of research professionals

Lenny Murphy posted an interesting sneak peak analysis of one question in the Greenbook Industry Trends study earlier today.
Full disclosure, Anderson Analytics was one of [...]

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3M Intrapreneurs Design a Cost Saving Internal Survey Research Company - Win NGMR Award
Following up today with a couple of our recent NGMR Award winners, 3M Market Research Managers Sandy Kelly and Dr. Deb Hartman. Before I get into the interview I thought I’d give just a little background on why they were chosen as [...]

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The Market Research Event (and NGMR Awards) In Pictures - Nov 2010 Part 3 of 3
Today we’re posting part 3 of Nelson’s pictures of The Market Research Event (and 2010 NGMR Disruptive Innovation Awards). In order to make it even more fun, Marc Dresner at TMRE has offered a $5 award (Starbucks card) for the [...]

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3M, Communispace, Ipsos and Technoes honored by Next Gen Market Research at TMRE

I’m very excited today to announce the winners of the inaugural Next Gen Market Research Award for Disruptive Innovation in Market Research.
As many of you already know the call for nominations went out to the entire NGMR community of over 9,600 members as [...]

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Introducing NGMR’s Disruptive Innovator Award Finalists
As anyone who follows this blog already knows, at IIR’s The Market Research Event (TMRE) in San Diego next week on Tuesday November 9, NGMR will present the first annual “Disruptive Innovator” awards celebrating progress-by-force in research.
Disruptive innovation is a concept that sounds intimidating because it is intimidating.
Change isn’t easy [...]

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Interview with Marketing Media
I just got back from BrandFestival 2010 in Budapest where I spoke on Text Analytics and ‘Next Gen’ research overall. The event theme was the New Economy including Green Marketing, but a variety of other innovations in marketing and branding were also featured. It was a great event and venue in a [...]

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Fighting DIY Market Research Trend is Useless

DIY (Do it Yourself) Market Research seems to be getting a lot of attention lately. So today an analogy about DIY market research, and some advice to market researchers concerned about the DIY trend.
But first a bit about the history of the ice making industry courtesy of Guy Kawasaki:
Ice 1.0 At one [...]

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Anderson Analytics Launches Optimist(TM)
Tired of poor survey results due to questionable panel quality? Afraid to conduct market research only to have customers poo-poo managements perfectly good ideas?
Several panel companies like MarketTools and PeanutLabs have launched products to help detect panel fraud and understand who is taking your surveys. Other companies like BrainJuicer have created [...]

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