Tom H. C. Anderson - More Than Market Research

Peppers & Rogers Group Marketing Guru, Don Peppers and Anderson Analytics’ Tom H. C. Anderson discuss consulting, segmentation, CRM, and the current condition of One-to-One marketing.
[Marketing Guru Round Table Discussion #5 ]

Don Peppers
Marketing Guru
This Wednesday, I had a very interesting call with Don Peppers of Peppers & Rogers. I asked him a few questions about his […]

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I recently took part in a roundtable discussion hosted by Joshua Bull of Text Analytics News, the organization that hosts the annual Text Analytics Summit both here in the US as well as in Europe. Joshua asked us a few interesting questions about Text Analytics/Text Mining. I’ve posted the Text Analytics News summary of the […]

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Marketing Guru Laura Ries and Tom H. C. Anderson Discuss Branding, Market Research and Segmentation
[Anderson Analytics Marketing Guru Round Table Discussion #4 ]

Laura Ries
Marketing Guru
In an effort to bring highlight innovations, methodological trends, and current thoughts in market research, Anderson Analytics has started an ongoing “round-table discussion” series. The fourth of the series is an interview […]

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Stop-Loss Director, Kimberly Peirce and Tom H. C. Anderson discuss the Movie and Online Youth Marketing
 
Kimberly Peirce
Movie Director
As you may know I’ve been doing some comparative analysis between the four movies targeting the 18-24 year old demographic that opened last week (Stop-Loss, 21, Superhero Movie, and Run Fat Boy Run). Anderson Analytics’ research among GenX2Z […]

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KDnuggets Data Mining Guru Gregory Piatetsky-Shapiro and Tom H. C. Anderson
Business Guru Round Table Discussion #3 
(Discussion #1, #2)
 
Dr. Gregory Piatetsky-Shapiro
KDNuggets - Data Mining Guru
If you’ve been working with data mining, knowledge discovery, bioinformatics, or business analytics, for the past few years then you are also likely to be familiar with Gregory. The word Data Mining and […]

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Marketing Guru Guy Kawasaki and Tom H. C. Anderson talk about Web 2.0, New Marketing, Innovation, Market Research
[Anderson Analytics Round Table Discussion #2]
 
Guy Kawasaki
Marketing Guru
In an effort to bring highlight innovations, methodological trends, and current thoughts in market research, Anderson Analytics has started an ongoing “round-table discussion” series. The second of the series is an […]

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Marketing Guru Jack Trout & Tom H. C. Anderson - More Detail
[Anderson Analytics Marketing Guru Round Table Discussion V#1.2]
 
Last week we received a few follow up emails and calls about the roundtable discussion with Jack Trout. The piece was a summary of a couple calls and emails Tom and Jack exchanged on marketing and consumer insights . However […]

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Marketing Guru Jack Trout and Tom H. C. Anderson Discuss Marketing Research and Brand Differentiation
[Anderson Analytics Marketing Guru Round Table Discussion #1]
 

Jack Trout
Marketing Guru
In an effort to bring together multiple perspectives and innovations in market research, Anderson Analytics has started an ongoing “round-table discussion” series. The first of the series is an interview with Jack […]

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