Tom H. C. Anderson - Next Gen Market Research™

Text Analytics News - What NASA and OdinText Have in Common

This year I participated on the closing panel at the Text Analytics Summit in Boston. The most interesting presentation at the event was one given by NASA’s Ashok Srivastava on how they are using text analytics to make air travel safer in the US, and [...]

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Tom H. C. Anderson of Anderson Analytics (OdinText) RBR Q&A
Bob Lederer, Editor of Research Business Report asked me a few questions about OdinText and the state of text analytics today on his new vlog (Research Business DAILY Report).
Apologies in advance for the audio/video sync.

Social media monitoring aside, I do believe text analytics is the single [...]

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Today’s Most Popular and Least Understood Research Tool Explained…Sort Of
Those of you interested in the Next Gen Market Research area of Text Analytics may find this series on ‘Text Analytics for (Very Smart) Dummies’ of interest. IIR’s Marc Dresner, ahead of their Tech Driven Market Research Event has posed the question “what really is text [...]

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9 Social Media Efficiency Tips & Thoughts on Desired Research Insights
(10 Top Social Media Influencers Series Final of VIII)
Over the last few days we’ve talked a bit about what influencers think works and doesn’t work. As a conclusion to this influencer series here on NGMR I asked for a few tips for those wishing to [...]

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Have you been given bad social media advice?
(10 Top Social Media Influencers Series Part VII)
In regard to social media, many of us can agree to disagree. Sometimes, especially in relation to PR, it seems ‘experts’ outnumber clients. While I believe data and text mining hold the key to unlocking a large part of the question [...]

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14 Most Tired Social Media Buzz Words
(10 Top Social Media Influencers Part VI)
I asked our uber influential social media friends what buzzwords they’re most tired of hearing. Below is an alphabetical list of their top most annoying social media related buzz words along with accompanying definition (via urban dictionary). “Synergy” received the most votes from [...]

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Top 10 Influencers Reveal Their Pet Peeves
(10 Top Social Media Influencers Part V)
While I don’t think there’s one right or wrong way to do social media, there certainly are some things that many of us agree can be annoying. Today, our influencers share their biggest social media pet peeves. Most tended to fall into one [...]

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So You Want to be a Social Media Influencer?
(TOP 10 SOCIAL MEDIA INFLUENCERS INTERVIEWS PART III)
Social Media Do’s
What’s the one important thing you need to know if you want to be successful in social media?
There are no rules. There’s only what works and what doesn’t work for you
- Guy Kawasaki
What you want to accomplish [...]

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What it’s like to Be a Social Media Influencer
(10 Top Social Media Influencers Part II)

Today I asked my esteemed social media friends about how they first realized they had become influential and what it’s like to work with social media on a daily basis.
-Guy Kawasaki
Realized might be an influencer when… Car companies started sending [...]

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