Tom H. C. Anderson - Next Gen Market Research™

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Entries Tagged as 'Interview'

Celebrating The Best in Marketing Research

July 18th, 2014 · No Comments

Fifth Year of the NGMR Awards
Earlier this week we announced the call for nominations for the 2014 NGMR Awards. Each year the NGMR Moderators and Judging Committee evaluate submissions from the over 20,000 members of the most engaged networking group in the consumer insights industry.
This is the 5th year of the NGMR Awards [...]

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Tags: Award · Awards · Best Marketing Research · EXPLOR · EXPLOR Award · Interview · Market Research · Marketing Research Awards · Marketing research · NGMR Award · TMRE · TMRE Award · The Market Research Event · innovation

Social Media Monitoring Future Not So Bright

June 10th, 2014 · 1 Comment

A social media contrarian speaks out on the limited value of tweet analytics

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Tags: Interview · Social networks · Text Analysis · Text Analytics · Twitter · social-media analytics · text mining

Top 5 Tips on Talking Analytics to the CEO

May 23rd, 2014 · No Comments

Top-5 C-Suite Analytics Tips:

Dumb it down, way down! - No the CEO isn’t a five year old, but if you’re spouse falls asleep reading it, your CEO might too.
It should be all about the Benjamins! - you better be talking increased sales, ROI, value, or savings…
Follow the 2:1 Analysis to Communication Ratio – Spend at least half as much time thinking about how to best communicate the answer as you did finding the answer
Be Prepared to Catch a Lot of Javelins – If you enjoy answering hard questions, this is your Olympics event
Make sure it’s topical – Most CEO’s don’t have ADD, but you better not be talking about what was important last month!

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Tags: Analytics · Big Data · Conferences · Interview · Text Analysis · Text Analytics · Useful Business Analytics Summit · text mining

Starting an Analytics Business?

May 22nd, 2014 · No Comments

Five Tips on starting an analytics business today:

Listen, really listen, to a few target clients
Differentiate on speed
Something that’s plug’n play out of the box without customization
Bundle support
Target a broad solution for the 80%

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Tags: Analytics · Conferences · Interview · Text Analysis · Text Analytics · Useful Business Analytics Summit · text mining

Are All Data of Equal Value?

May 13th, 2014 · No Comments

Feel free to check out some of our past questions on Big Data, How to Keep Up to Date on Analytics, Top 10 Analytics Tips. Our next post will be on my favorite topic, text analytics!

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Tags: Big Data · Conferences · Interview · Text Analytics · Useful Business Analytics Summit

Top 10 Tips for Business Analytics

May 11th, 2014 · No Comments

Top 10 Big Data Analytics Tips. Whether you are data mine more structured data, or like myself more often work with unstructured or mixed data using text analytics, I think you’ll agree that the following 10 tips are critical.

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Tags: Analytics · Big Data · Conferences · Datamining · Interview · OdinText · Text Analysis · Useful Business Analytics Summit · text mining