For those of you who missed the expert social media panel on marketing to women on Tuesday, I have updated yesterdays post with a link to the recording.
Also today wanted to share a link to some gender specific factoids/statistics from one of Anderson Analytics recent social media studies as well as the 10 tips below [...]
Entries Tagged as 'Interview'
Shhhhh! 10 Social Media Secrets for Marketing to Women
March 11th, 2010 · No Comments
Tags: Anderson Analytics · Interview · Linkedin · Market Research · Marketing · Marketing research · SNS · Social Media · Social Media Marketing · Social networks · Tom H. C. Anderson · Twitter · myspace
GroupThink Next Gen Market Research Exclusive
February 25th, 2010 · No Comments
GroupThink Never Before Seen Clip and Exclusive Interview just for NGMR
Last month I posted about a new web TV comedy series about Market Research which was being discussed on NGMR. GroupThink is so cool because it allows us market researchers to get a humorous glimpse a la ‘The Office’, of what the outside world may think [...]
Tags: #marketresearch #mr · Anderson Analytics · Interview · Market Research · Marketing research · NGMR · Tom H. C. Anderson · Uncategorized · next gen market research
Interview with Maria Reitan of Purse Strings Radio
February 24th, 2010 · No Comments
Social Media Market Research and Marketing to Women
Marketing to women expert Maria Reitan interviewed me today on her web radio show Purse Strings. You can listen to the interview below .
The interview above focused a bit more on the tactical text analytics part of social media research than I had anticipated. However, from the several [...]
Tags: Anderson Analytics · Interview · Market Research · Marketing · Marketing research · Social Media · Social networks · Text Analytics · Tom H. C. Anderson · Twitter · Web/Screen-Scraping · blog mining · facebook
10 Market Research Challenges
February 23rd, 2010 · No Comments
Data Privacy on the Web?
As part of the recent BAQMaR Conference in Ghent Belgium, 10 upcoming challenges to the market research industry were identified. Several of the speakers at the event were interviewed about what they thought about them.
One of the topics which I think will become increasingly important is privacy, especially as it relates [...]
Tags: #marketresearch #mr · Anderson Analytics · Conferences · Interview · Market Research · NGMR · Privacy · SNS · Social Media · Social networks · Text Analytics · Tom H. C. Anderson · Web/Screen-Scraping · blog mining · next gen market research
Data Mining and Social Media in Market Research (Interview)
January 29th, 2010 · 3 Comments
Dana Stanley, author of Blogus Operandi and host of Podus Operandi posted a podcast interview with me today. He asked me a few questions about next gen market research, online research, data and text mining as well as social media research. You can listen to the mp3 on Podus Operandi here:
There is also a transcript [...]
Tags: #marketresearch #mr · Analytics · Anderson Analytics · Datamining · Interview · Market Research · NGMR · Social Media · Social networks · Text Analytics · Tom H. C. Anderson · blog mining · next gen market research
What Most Clients Don’t Yet Comprehend About Web 3.0 MR
January 20th, 2010 · No Comments
Special Research Business Report Artilce on Next Gen Market Research
In the current issue of RFL’s Research Business Report Bob Lederer wrote a very flattering article about my thoughts on Next Gen Market Research and some of the work we’ve been doing in this area; bridging traditional market research (like online survey and focus groups) with [...]
Tags: #marketresearch #mr · Anderson Analytics · Business Guru · Interview · Linkedin · Market Research · Market Research Guru · Marketing Guru · Marketing Research Guru · NGMR · SNS · Social networks · Text Analytics · Tom H. C. Anderson · WOM · Web/Screen-Scraping · blog mining · facebook · next gen market research · web 3.0
Chief Culture Officer
November 25th, 2009 · No Comments
Grant McCracken and Tom H. C. Anderson Discuss Chief Culture Officers
Today I’m glad to have Grant McCracken back on the blog again to discuss his new book Chief Culture Officer: How to Create a Living Breathing Corporation. For those of you not familiar with Grant, he is an anthropologist and what I would call a [...]
Tags: Anderson Analytics · Business Guru · CCO · CMO · Grant McCracken · Interview · Market Research · Marketing · Marketing Guru · NGMR · Tom H. C. Anderson · next gen market research
Monetising Social Media
October 9th, 2009 · 3 Comments
Tom H. C. Anderson of Anderson Analytics talks to Dan Shapero of LinkedIn and Sean Bruich of Facebook about leveraging social media for marketing and market research.
By Tom H. C. Anderson - Published in the October 2009 issue of Research World: The magazine for marketing intelligence & decision making
There are different options of recruiting samples [...]
Tags: Anderson Analytics · Interview · Linkedin · Market Research · SNS · Social networks · Tom H. C. Anderson
Global Market Research 2009 - Technological Developments
September 11th, 2009 · No Comments
A Spotlight on Social Networking Services
ESOMAR’s report on Global Market Research 2009 is no out and if you are an ESOMAR member you may download it free here.
This year I was asked to write the chapter on technological developments. I chose to focus on what I think is more interesting than anything else happening in [...]
Tags: Anderson Analytics · Interview · Linkedin · Market Research · Methods · SNS · Social networks · Text Analytics · Tom H. C. Anderson · facebook · myspace · web 3.0
What Next Gen Research is and What it isn’t? (II)
August 25th, 2009 · 6 Comments
Last week as part of a new series of posts on ‘Next Gen Market Research‘ I discussed Biometric Research with Anderson Analytics’ Ryan Brown. Today I’m posing some of the same questions to Gosia Skorek.
Gosia is currently working on Anderson Analytics’ psychological content analysis & emotional text analytics efforts. Along with her impressive academic background [...]
Tags: Anderson Analytics · Emotion · Interview · Market Research · Methods · Neuroscience · Text Analytics · Tom H. C. Anderson · innovation · next gen market research · psychology



























