Tom H. C. Anderson - Next Gen Market Research

Free Social Media and Text Analytics Webinar Discussion

This Wednesday at 2:00EST I’ve agreed to take part in a social analytics webinar. The webinar is free and I understand space is limited and there are already about 500 registrations.
While the discussion will be broad we’ll be saving room for audience Q&A and I hope we’ll get [...]

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Who influences you most on Social Media?

I think occasionally it’s good for market researchers to stop and listen to what the marketers have to say. So I’m planning to reach out to a few of my most influential ‘social media friends’ for an NGMR blog interview.
I’m thinking of folks who are really influential about social [...]

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Social Media Analytics Expert Interview Series: Part 2 of 2
Last week ahead of the Social Media Analytics Summit, Useful Social Media published the second part of their Expert Interview Series (Link below). Incidentally, this week in the current issue of Inside Research (”The Bible of the Market Research Industry”), IR also published the results of [...]

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Klout Stars series highlights top influencers and how they got to where they are today

Social Media Influence measurement leader Klout.com just asked me a couple of questions about how I use social media as part of their continuing Klout Star series.
Measuring online influence arguably is an even more difficult task than understanding what people say [...]

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Today I have the pleasure of interviewing a good friend and fellow Next Gen market Research entrepreneur Kristin Luck.
Many of you who attend the research industry conferences will already know her well. Kristin is President at Decipher, a firm I’ve had the pleasure of working with on a few recent occasions. Prior to Decipher Kristin [...]

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Interesting Q&A about Social Media and Text Analytics

Text Analytics News just published an interesting panel interview on the Social Media Summit website with myself, Dana Jacob who is Sr. Manager of Social Media Insights & Analytics of Yahoo!, Judy Pastor who is Principal Operations Research Manager of American Airlines, Usher Lieberman Director of Corporate [...]

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The challenge for social media analytics is in going deeper not just broader
Business 2 Community did a short interview with me yesterday asking a few questions about social media and text analytics. It’s up on their site now in case you’re interested.

I think social media analytics has a lot of growing up to do. Now [...]

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A talk with BAQMaR’s Tom De Ruyck

After the annual BAQMaR conference I asked my friend Tom De Ruyck, who is a co-founder of the organization and serves as its President, a few questions about BAQMaR and his thoughts on Next Gen Market Research. Tom is also Head of Research Communities at Belgian research firm InSites [...]

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Text Analytics News Interviews
Text Analytics News just published another interview, this one with myself, IBM’s Craig Rhinehart, Diane Burley of MarkLogic and Kurtis Williams of Mindshare Technologies. I thought the questions were rather interesting, and our perspectives surprisingly similar in many ways.

While awareness of text analytics is now extremely high, I think we as an [...]

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