Tom H. C. Anderson - Next Gen Market Research

Two New NGMR Meme Submissions
Today we have two new NGMR Meme submissions. The first one below is from Michelle Finzel of Maryland Marketing Source. She cleverly used the famous ‘Where’s the Beef’ ad for her market research meme.

Our second NGMR meme submission today is from Joe Hendricks of SoftwareRunners. Joe’s meme in an anti [...]

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For those of us who always choose the red pill

I was thinking the meme above title could instead be something like “MR ISO…Simply a Distraction.”?

Had a couple other Matrix meme’s in mind, but while fun and for a good cause, I think this Next Gen market researcher has wasted enough time with ISO for the [...]

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Market Research ISO - Don’t Fall For It!

OK, below are sheep not lemmings, but you get the idea.

Some market researchers seem to enjoy being hearded.
 

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[WARNING: Market Researchers Sensitive to Satire - Avert your Eyes]

Or so they want you to believe…

Today’s meme’s were obviously Star Trek inspired. But I understand many of us researchers are fans
If you would like to submit your own market research related meme to the NGMR meme contest please see instructions here.
@TomHCAnderson
 

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Some of you may recall that I recently announced I had accepted an invitation to keynote the upcoming annual congress for AMAI (Mexico’s national market research association) in September.
The topic of my presentation was to be text analytics - a specialty for which in all modesty I am known, and an area of research about [...]

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As a few of you may now already be aware, ESOMAR today announced that its Council has revoked my status as one of the organization’s two elected U.S. representatives.
I have included the announcement that ESOMAR has been circulating, which outlines their reasons for my discharge.
I am of course deeply disappointed with their decision.
@TomHCAnderson
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Dear Member
The role [...]

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Social media brings benefits to market research that go well beyond new methodology!

About a month ago, one of our Next Gen Market Research (NGMR) members, Jean Fasching, opened a discussion thread on our group’s LinkedIn forum with two questions about CASRO’s proposed ISO standards:
1) Will US MR firms embrace international MR standards?
2) [...]

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