Tom H. C. Anderson - Next Gen Market Research

Today I’m hosting another marketing guru round-table discussion. Al Ries is a real Marketing, Advertising, and PR Guru. Currently he is co-founder and chairman of Ries & Ries with his partner and daughter, Laura Ries who I interviewed last April.
Along with Jack Trout (see March 8th Post), Ries coined the term “positioning“, as related to the field [...]

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This morning AdAge covered our 2009 Marketing Trends Report that Anderson Analytics conducted with the Marketing Executives Networking Group (MENG).
I thought I would briefly summarize the two areas of the report I find interesting and get asked most questions about: who are the marketing gurus and what books are worth reading. If you want a [...]

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Marketing Guru Jack Trout & Tom H. C. Anderson - More Detail
[Anderson Analytics Marketing Guru Round Table Discussion V#1.2]
 
Last week we received a few follow up emails and calls about the roundtable discussion with Jack Trout. The piece was a summary of a couple calls and emails Tom and Jack exchanged on marketing and consumer insights . However [...]

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Marketing Guru Jack Trout and Tom H. C. Anderson Discuss Marketing Research and Brand Differentiation
[Anderson Analytics Marketing Guru Round Table Discussion #1]
 

Jack Trout
Marketing Guru
In an effort to bring together multiple perspectives and innovations in market research, Anderson Analytics has started an ongoing “round-table discussion” series. The first of the series is an interview with Jack [...]

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Anderson Analytics Update and Marketing Guru Roundtable Discussions
Next week we will be launching our recently updated company website. The new site will allow our clients secure encrypted access to their current projects and safe and easy file transfer. The site will also allow visitors to the site easier access to Anderson Analytics’ white papers and [...]

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