Tom H. C. Anderson - Next Gen Market Research

Today, I’m talking to Cassandra Jeyaram, PhD, who is Social Marketing Manager, Global Consumer Marketing at IHG (InterContinental Hotels Group). Cassandra and I both spoke on Social Media Marketing at the FTMA (Frequent Travel Marketing Association) held in conjunction with the Freddie Awards two weeks ago.  I think what she is doing is an excellent [...]

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I just returned from the FTMA (Frequent Travel Marketing Association) and Freddie Awards ceremony in Ft. Lauderdale FL. Congratulations to all the winners this year!
It’s a great conference for anyone involved in loyalty marketing. I was asked down by Randy Petersen of the Freddie Awards and Webflyer.com to speak about Social Media and more specifically [...]

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I was quoted in an article that came out in Hospitality Technology this month. You can read the article online here.
Even though I’ve worked with several clients in the travel and hospitality industry during the past few years I’m still often surprised. On the one hand I’m surprised at how many surveys are circulated. These [...]

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Another Reason Twitter is Gaining in Popularity
Looking through some of my followers on Twitter and deciding who to follow today made me think of another reason why Twitter seems to be doing so well. While Facebook and LinkedIn have thresholds in place to flag “users” who accumulate too many friends and connections too quickly. Twitter [...]

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What We Can Learn From the 25 Things About Me Lists on Facebook - If Sharing Creates Deeper Friendships, then Sharing Online With Current and Potential Customers Should also Create Deeper Customer Loyalty
For the past several weeks on Facebook using the “Notes” application to write a “25 Things About Me” list have been all the [...]

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Strangely, Customer Satisfaction Research Among Super Users is Missing from Major Social Networks like LinkedIn, Facebook, and MySpace…
My last post was about Facebook finally listening to what its users think. I think all the major social networks have been doing an extremely poor job in doing this. The 80/20 rule is totally ignored. I can [...]

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Marketing Tip- On Web 2.0 Focus on Best Practices, Not Technology or Specific Players/Channels
Lisa Merriam, President of Merriam Associates asked me a few questions about the 2009 Marketing Trends study for her Video Blog (vlog). The 2008 and 2009 study MENG Marketing Trend studies were conducted by Anderson Analytics and MENG (Marketing Executives Networking Group).
 
Other [...]

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Forget CMO: Wanted In 2012, Chief Social Media Officer (CSMO)
Have been wondering how long it will be before we have titles like Director of Social Networking (SNS) and Consumer Generated Media (CGM), or SVP of Social Networking?
Curious how long you think it will be before we have departments dedicated to promoting everyday brands on SNS [...]

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Today I’m hosting another marketing guru round-table discussion. Al Ries is a real Marketing, Advertising, and PR Guru. Currently he is co-founder and chairman of Ries & Ries with his partner and daughter, Laura Ries who I interviewed last April.
Along with Jack Trout (see March 8th Post), Ries coined the term “positioning“, as related to the field [...]

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