Tom H. C. Anderson - Next Gen Market Research

Amusing to me to see few businesses following the follow back etiquette on Twitter that Guy Kawasaki has advocated. A missed opportunity in increasing # of followers an to be courteous to your customers.
Plus with text analytics tools it even gives you the opportunity to listen in on and understand your fans better. Hello! Probably [...]

[Read more →]

Tom H. C. Anderson and Management Guru Eli Goldratt discuss retail sales forecasting

In Saturday’s post Eli Goldratt and I spoke broadly about economics and globalization and how that will effect marketing. Today I ask him a few question about his most recent project, investigating retail. Eli points out how bad marketing is at forecasting… (Post [...]

[Read more →]

Tom H. C. Anderson and Management Guru Eli Goldratt discuss globalization and the world economy

Thursday Eli Goldratt and I spoke a bit about offshoring, and yesterday we spoke about analytical thinking, today we move on to discuss the recent recession (assuming that there was a recession), and more importantly what is to come. What does globalization [...]

[Read more →]

Tom H. C. Anderson and Management Guru Eli Goldratt discuss Cause and Effect Analysis (Post 3 of 5)

We left off yesterday discussing offshoring market research and how companies may not be analyzing the market research business processes, challenges and opportunities properly. Today Eli and I discuss a bit about quantitative VS. qualitative research, and more [...]

[Read more →]

Tom H. C. Anderson and Management/Business Process Optimization Guru Eli Goldratt discuss TOC, market research offshoring, and what we are not considering (Post 2 of 5)

Picking up today with the interview I conducted with Eli Goldratt. Today’s (part 2 of 5) focuses more specifically on the growing trend in the market research industry of offshoring. [...]

[Read more →]

Part One of Five - Eliyahu M. Goldratt on Market Research (Customers and Intuition)

I recently had a lengthy talk with Dr. Eli Goldratt, the famous Israeli physicist who has become one of the most well known management gurus of all time partly due to his work with the Theory of Constraints (TOC). His 1984 book [...]

[Read more →]

NGMR Marketing Guru Interview - Dan Ariely and Tom H. C. Anderson discuss Predictably Irrational and market research
Today I have the pleasure of speaking with Marketing (Behavioral Economist) Guru and author of Predictably Irrational, Dan Ariely. Importantly, his book is also currently on the Next Gen Market Research Top-10 list (according to our recent [...]

[Read more →]

Market Research Firm Launches Merchandise Line
I found out recently that market research firm, Groupthink Market Research Group, has launched their own clothing line, Firm it Up.
Sound too good to be true? Here’s another GroupThink exclusive interview just for Next Gen Market Research (NGMR).

I think all of us Next Gen Market Researchers have a few things to [...]

[Read more →]

What good advice have you received/would you give?
This morning in the NGMR group I moderate on LinkedIn one of the members posted the following question
Have a bright young family friend who is getting an MBA from Ohio State who wants to start a marketing research career - where should she look?
She should look again
Was my [...]

[Read more →]