Tom H. C. Anderson - Next Gen Market Research

For those of us who always choose the red pill

I was thinking the meme above title could instead be something like “MR ISO…Simply a Distraction.”?

Had a couple other Matrix meme’s in mind, but while fun and for a good cause, I think this Next Gen market researcher has wasted enough time with ISO for the [...]

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Market Research ISO - Don’t Fall For It!

OK, below are sheep not lemmings, but you get the idea.

Some market researchers seem to enjoy being hearded.
 

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[WARNING: Market Researchers Sensitive to Satire - Avert your Eyes]

Or so they want you to believe…

Today’s meme’s were obviously Star Trek inspired. But I understand many of us researchers are fans
If you would like to submit your own market research related meme to the NGMR meme contest please see instructions here.
@TomHCAnderson
 

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Brand Festival 2010 - Strategic Summit - New Economy

I’ve just been asked to speak at BrandFestival - 2010 which is their Jubilee, 10th event, in cooperation with The Economist. The event will take place October 21st in Budapest Hungary.
I’ve spoken to several past attendees who had great things to say about the event.
Will just need to [...]

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Tom H. C. Anderson Joining Merlien Institute Advisory Board

I am pleased to announce today that I have accepted an invitation to join the Advisory Board of Merlien Institute.
Merlien Institute is a progressive, global organization which dedicated to the advancement of qualitative research in academia, business and policy environments. Given my keen interest in text analytics [...]

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NGMR Market Research Meme Contest Submission #10 MROC and # 11 Online Panels
Itracks definitely has some creative and Meme loving talent. Today we have two submissions from Panel & Marketing Coordinator, Terri Sorenson. The first meme below I believe is in light of recent discussions on twitter and blog posts about MROC’s, the second [...]

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Social media brings benefits to market research that go well beyond new methodology!

About a month ago, one of our Next Gen Market Research (NGMR) members, Jean Fasching, opened a discussion thread on our group’s LinkedIn forum with two questions about CASRO’s proposed ISO standards:
1) Will US MR firms embrace international MR standards?
2) [...]

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